About

Bitches Love My Mustache / This Time I'm Really Gonna Do It refers to a video game screencap from a SimTown video originally posted by YouTuber brutalmoose in 2013, showing a character he named Señor. When filling out two boxes that read, "When I'm happy I say" and "When I'm sad I say," brutalmoose wrote, "Bitches love my mustache" and "This time I'm really gonna do it." Señor is a Latino man with a mustache, wearing a green shirt, black tie and black pants. The screencap spread as a reaction image online in the following years, used to portray the emotions of extreme happiness and sadness. Others captioned the image in a series of image macros or recaptioned it like an exploitable, often replacing Señor with a different, mustachioed character.

Origin

On April 10th, 2013, YouTuber^[1] brutalmoose posted a video of himself playing SimTown, gaining over 1.4 million views and 20,000 likes in 12 years. In the video, he creates a character named Señor. At the video's 1:44-minute mark (shown below), brutalmoose fills in two boxes labeled, "When I'm happy I say" and "When I'm sad I say," with, "Bitches love my mustache" and "This time I'm really gonna do it."

The screencap from the video (shown below) was posted online in the following years.

Spread

On July 17th, 2017, Redditor^[2] Redmond_64 shared the image to /r/2meirl4meirl, gaining over 530 upvotes in eight years. On June 13th, 2019, Redditor^[3] kweezie posted the image to /r/me_irl, gaining over 1,800 upvotes in six years.

On May 12th, 2021, a since-deleted Tumblr^[4][5] post shared a low-quality version of the image (shown below).

On May 13th, 2021, Tumblr^[6] user batz posted an exploited version of the image in which Señor was replaced by Dr. Coomer from Half-Life, gaining over 650 notes in four years (shown below).

On March 27th, 2023, iFunny^[7] user @The_Original_TC_Rater posted a Mood Meter meme that used Bitches Love My Mustache and This Time I'm Really Gonna Do It among other catchphrases like Fuck It, We Ball, receiving over 3,300 smiles in two years (shown below).

On January 2nd, 2025, X^[8] user @Emberofhearts tweeted, "Is it bad that I find this image genuinely hilarious still?" receiving over 282,000 likes in a day (shown below).

Various Examples

Search Interest

External References