About

It Smell Like Bitch In Here is an exploitable image macro series depicting Tyler the Creator, Jasper, Lionel and Taco from the Adult Swim TV sketch show Loiter Squad sitting in chairs while Earl Sweatshirt yells at them during a “Beyond Scared Straight” parody. The format is typically used as an object labeling meme to show how someone or something is superior with the person yelling labeled as the former and the seated people labeled as the “inferior” objects. It is also sometimes used as a simple reaction image. The “It Smell Like Broke In Here” variant is similar, but is usually used to cheekily show superiority via wealth. Another quote from the video that is widely used is "Come here candy boy, why you got so many necklace? Why you got necklace?"

Origin

The original clip that the meme is pulled from is seen during season one, episode eight, released on May 13th, 2012, specifically the scene where Loiter Squad parodies the show “Beyond Scared Straight.” During the scene (featured below), several members of the cast are seated along a wall inside a prison portraying troubled teens when Earl is brought in (playing the role of an inmate) to scare them. While antagonizing the group, Earl says the quote, “It smell like bitch in here. All y’all smell like bitch to me.”

Spread

The exact first use of the meme is unknown, but it is seen being used as early as 2018 by several users on Twitter as a reaction in replies. One such example comes from a tweet by Twitter^[1] user spaceghostjuuli on May 29th, 2018. The tweet (seen below) received 178 likes and 20 retweets.

On October 10th, 2018, another variant was used in a reply by Twitter^[2] user AnthoneHernandz, receiving 435 likes and 89 retweets (shown below).

Jimmy walking into practice like pic.twitter.com/dJOMqxnTro

— Anthony Hernandez (@AnthoneHernandz) October 10, 2018

Redditor^[3] Superman175 posted a reaction image using the scene on September 28th, 2019, to the r/HistoryMemes sub. The post (seen below) was upvoted over 32,000 times and commented on another 401 times.

On the Facebook^[4] account Liberty Memes & Boojahideen, a photoshopped version of the meme was uploaded on April 16th, 2020, depicting the people in the scene wearing masks. This meme (shown below) received over 10,000 shares, 796 likes and 658 comments.

Redditor^[5] ligmaballs22 posted an object labeling example to the r/HistoryMemes sub on April 10th, 2020, receiving more than 19,000 upvotes and 422 comments (seen below)

It Smell Like Broke In Here

On November 27th, 2018, Twitter^[6] user von_sora tweeted an edited version of the format that changes “Bitch” to “Broke,” which has since been reposted countless times elsewhere online, while also spawning other It Smell Like Broke In Here memes. This original version has since garnered over 82,000 likes and 26,000 retweets (shown below).

Why You Got So Many Necklace?

At the 28 second mark, Earl walks up to a member of Loiter Squad and says "Come here candy boy. Why you got so many necklace, huh? Why you got necklace?" A clip from the video was posted to TikTok^[7] by the user @theoriginal.videos on March 10th, 2021, gathering over 150,000 plays and nearly 20,000 likes in nearly two years (seen below, left).

By early 2022, the soundbite became viral on TikTok. On February 17th, 2022, TikToker^[8] @gavin.su posted a video using the sound and gathered over 1 million plays and 180,000 likes in nearly 11 months (seen below, left). On August 1st, 2022, TikToker^[9] @havana.meltdown posted a video using the soundbite as well, gathering over 280,000 plays and 40,000 likes in three months (seen below, right).

Various Examples

Templates

Search Interest

External References