It's Not Looking Good Brev
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About
It's Not Looking Good Brev refers to a reaction image showing a wide-eyed man hugging another man with text that reads, "It's not looking goof brev…" The man in the image is Harry Pinero, a British YouTuber associated with the content group Sidemen. The meme is popular amongst sports fans online, and it is used when people are anticipating a downturn in their favorite team's performance. The image
Origin
On May 29th, 2022, British content group Sidemen posted a video[1] titled, "20 WOMEN VS 1 SIDEMEN: FILLY EDITION," guest starring young Filly and Harry Pinero. At the 45:46 timestamp, Harry Pinero hugs Yung Filly while looking into the camera wide-eyed. The video gathered over 41 million views in two years (seen below).
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On July 26th, 2022, iFunny[2] user @formuladankdealer_2021 posted a version of the meme with text that read, Wallahi I'm Finished (seen below, left). On October 23rd, 2022, X[3] user @Snokes7 posted the meme in response to another tweet, gathering over 12,000 likes in over a year (seen below, right).
On November 2nd, 2022, X[4] user @internetumpire posted the image alongside the caption, "Going into semi finals while winning a match against Pakistan by brother Nawaz's goodwill, losing to South Africa and barely winning against Bangladesh," gathering over 2,000 likes in a year (seen below, left). On August 8th, 2023, Redditor[5] /u/DarkMidnight5 posted the meme to /r/AirForce (seen below, right).
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