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"It's so fluffy, I'm gonna die!" is a phrase said upon seeing a fluffy/cuddly or cute animal, toy, baby or various innocent objects, along with the phrase "IT'S SO FLUFFY" in a deep, gravelly voice whilst holding said object and shaking it around with the hands back and forth. Also the phrase "Does this count as annoying?", followed by a slapping of the hands on the cheeks to make a 'popping' sound by an open mouth, is also part of the phrases Agnes says during the trailer.
The memorable phrase "It's so fluffy, I'm gonna die!", and "IT'S SO FLUFFY" from the film Despicable Me trailers, is said by a cute and adorable character within the film known as Agnes, who is within the care of the villain Gru. In the trailer, clips are shown of Agnes and the children along with Gru to the amusement park, in which upon seeing a fluffy toy unicorn, begs the first quote "He's/It's(?) so fluffy, I'm gonna die!". Later in the trailer, once she has received the unicorn after Gru manages to acclaim after winning a shooting game, she shakes the unicorn around screaming in a gravelly voice "ITS SO FLUFFY". Apart from the 'fluffy' occurrences, the phrase "Does this count as annoying?" with a following of the slapping of cheeks, is said and done in response after Gru specifically tells the children not to make any annoying noises.
All three together:
Despicable Me Trailer: