M to the B
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About
M to the B refers to viral TikTok video of Bella Poarch lip-syncing and making a variety of facial expressions to UK grime rapper Millie B's 2016 Sophie Aspin diss track. The audio clip of Millie B rapping went viral on TikTok in late August 2020 in videos typically mimicking or parodying Poarch's video.
Origin
On December 4th, 2016, BGMedia released "Millie B ( Soph Aspin Send )" which gained over 6.9 million views in four years (shown below).
On August 17th, 2020 TikToker bellapoarch used a clip of the diss track labeled, "original sound – lamadabe" in a lipsync video where the camera focused solely on her face making a variety of facial expressions (shown below). The video garnered over 10.5 million likes in six days.
https://www.tiktok.com/embed/v2/6862153058223197445
Precursor
Prior to TikToker bellapoarch's viral video, the audio on TikTok was typically used to mock British woman and their makeup (shown below).
https://www.tiktok.com/embed/v2/6849992256967937285
https://www.tiktok.com/embed/v2/6858409635498528001
Spread
On August 19th, 2020, TikToker stivensonj uploaded a deepfake video of Vladimir Putin mimicking bellaroaches video (shown below, left). The video received over 4.5 million likes in five days. The next day, TikToker bebiisan uploaded a video calling for viewers to leave @bellapoarch alone after she had received negative comments for her video (shown below, center). The next day, TikToker itsjustaba uploaded another variation inspired by bellapoarch that accumulated over 3.5 million likes in three days (shown below, right).
https://www.tiktok.com/embed/v2/6862736485314071813
https://www.tiktok.com/embed/v2/6862806146533592326
https://www.tiktok.com/embed/v2/6863226604198432006
M to the B Challenge
Sometime around August 2020, a makeup trend set to "Gentleman" by British rapper SL became popular on TikTok. The trend has participants show themselves under a variation on the caption, "'You don't look British'" followed by a cut to themselves in stereotypical British makeup or an outfit. A compilation of the trend was posted by YouTuber simp.Tiktok on August 30th, 2020, garnering over 197,000 views in three years (shown below).
On April 10th, 2022, TikToker @dominiqueallison posted a video set to an original sound for "M to the B" where she uses a similar caption then does her makeup to look like a stereotypical British chav, garnering over 22.4 million views in nine months (shown below). In a comment, she writes, "bringing this trend back LMAO." The trend became notably popular throughout 2022 leading into January 2023.
@dominiqueallison i’m bri ish innit
Various Examples
https://www.tiktok.com/embed/v2/6862764514803240197
https://www.tiktok.com/embed/v2/6864246162807917829
https://www.tiktok.com/embed/v2/6863982024089226501
https://www.tiktok.com/embed/v2/6862578977068944641
https://www.tiktok.com/embed/v2/6863843910104403206
https://www.tiktok.com/embed/v2/6864272041923595525