Newsflash Asshole

Newsflash Asshole

Part of a series on Dennis Reynolds. [View Related Entries]

Updated Feb 18, 2020 at 05:54AM EST by Y F.

Added Nov 03, 2017 at 02:08PM EDT by Adam.

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Newsflash Asshole refers to an exploitable image macro series from It's Always Sunny In Philadelphia in which the character Dennis exclaims to Mac "Newsflash, asshole! I've been hearing it the entire goddamn time!" The images are typically captioned with variations of the phrasal template "Newsflash, asshole! I've been X the entire goddamn time!"


The It's Always Sunny In Philadelphia episode "Mac and Dennis Move to the Suburbs" aired on February 3rd, 2016.[1] In the episode, the characters Mac and Dennis move to a house in the Philadelphia suburbs. Though things initially seem idyllic, things quickly grow dark. A recurring problem with the house is a beeping of a fire alarm that Mac hears. Dennis denies hearing it for most of the episode until the end, when in a fit of rage he exclaims to Mac, "Newsflash asshole! I've been hearing it the entire goddamn time!"


On September 10th, 2016, It's Always Sunny Facebook fan page Charlie Day Quotes[2] posted an image macro of the scene, gaining 3,400 likes and reactions (shown below).

News Flash Asshole original meme of the scene

On February 1st, 2017, Tumblr user hyrude[3] uploaded one of the earliest edits of the image changing "hearing it" to "gay." The post gained over 64,000 notes (shown below).

Newsflash asshole meme of being gay the whole time

Over the course of 2017, the exploitable spread primarily through Tumblr. For example, a popular Overwatch themed post by hanzorla[4] gained over 32,000 notes (shown below, left). A post by marvelobsessions[6] making a political point about racism gained over 216,000 notes (shown below, right).

News Flash Asshole meme about healing Jenji Newsflash Asshole meme, racism has been offensive the entire time

The format has seen some spread outside Tumblr as well. On July 31st, 2017, Redditor MrDrMiranda[5] uploaded a Trump-themed version to the It's Always Sunny subreddit, gaining 89 points (shown below, right). On July 6th, 2017, Instagram user scooby.dum[7] posted a wholesome edit which gained 205 likes (shown below, right).

Newsflash Asshole meme of Trump telling the world he knew Global Warming was real the whole time Newsflash Asshole meme about Dennis having been in love with Mac this whole time

Various Examples

Newsflash Asshole meme about Dennis being special needs this whole time newsflash asshole about disassociating the whole time Newsflash Asshole meme about Dennis Caring for Mac this whole time Newsflash Asshole Voltron Meme Newsflash asshole meme about Dennis having been a girl this whole time Newsflash asshole how he has been saying it the whole time

Search Interest

External References

[1] It's Always Sunny Wiki – Mac and Dennis Move To The Suburbs

[2] Facebook – Charlie Day Quotes

[3] Tumblr – hyrude

[4] Tumblr – hanzorla

[5] Reddit – The Donald System

[6] Tumblr – marvelobsessions

[7] Instagram – scooby.dum

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