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Part of a series on Goth. [View Related Entries]


Pastel Goth

Pastel Goth

Part of a series on Goth. [View Related Entries]

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About

Pastel Goth, also known as "nu goth" or "soft grunge," is a fashion trend marked by pastel-colored apparel and hair accompanied by alternative-style clothing often associated with the "goth" subculture.

Origin

On January 27th, 2012, the Fuck Yeah Pastel Goth Tumblr[2] blog was launched, which highlights notable examples of pastel goth fashion (shown below).


n Dashboar Install Them Navigation h o m e message submit s hop fa q q & a submissons thedailypastel: thedailypastel: F------ KillStar killin it As If crew neck an leggings found on www.killstar.com gorogoroiu: How do you guys not like this a rchive 4-5-6 7-8-9 15% off with code-new15. ! Ewelina Kurkinen fashioonmakeup http://fashioonmakeup.blogspot.com youmustbeloco: The s--- we do could warm the sun ey Vaulk dgy fashion inspiration

Spread

On June 13th, 2012, Urban Dictionary[1] user catsarecoolokay submitted an entry for "Pastel Goth," defining it as a fashion trend popular with girls on Tumblr (shown below).


"source":http://www.urbandictionary.com/define.php?term=Pastel+Goth

On July 8th, a Facebook[4] page titled "Pastel Goth" was launched, which gathered upwards of 43,000 likes in the next three years. On March 30th, 2014, YouTuber Alexa Poletti uploaded a pastel goth makeup tutorial video, which gained over 1.5 million views and 3,000 comments in the first year (shown below). On April 13th, BuzzFeed[3] published an article about the fashion trend. On October 28th, MTV[5] published an article titled "22 Items For Your Pastel Goth Starter Kit." On November 22nd, YouTuber TiffyQuake posted another pastel goth makeup tutorial (shown below, right).



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