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Pastel Goth, also known as "nu goth" or "soft grunge," is a fashion trend marked by pastel-colored apparel and hair accompanied by alternative-style clothing often associated with the "goth" subculture.
On January 27th, 2012, the Fuck Yeah Pastel Goth Tumblr blog was launched, which highlights notable examples of pastel goth fashion (shown below).
On June 13th, 2012, Urban Dictionary user catsarecoolokay submitted an entry for "Pastel Goth," defining it as a fashion trend popular with girls on Tumblr (shown below).
On July 8th, a Facebook page titled "Pastel Goth" was launched, which gathered upwards of 43,000 likes in the next three years. On March 30th, 2014, YouTuber Alexa Poletti uploaded a pastel goth makeup tutorial video, which gained over 1.5 million views and 3,000 comments in the first year (shown below). On April 13th, BuzzFeed published an article about the fashion trend. On October 28th, MTV published an article titled "22 Items For Your Pastel Goth Starter Kit." On November 22nd, YouTuber TiffyQuake posted another pastel goth makeup tutorial (shown below, right).
 Urban Dictionary – Pastel Goth
 Tumblr – FuckYeahPastelGoth
 BuzzFeed – How to be a Pastel Goth
 Facebook – Pastel Goth
Apr 03, 2015 at 05:58PM EDT
Apr 03, 2015 at 05:36PM EDT
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