About

Encanto is an upcoming Disney animated musical starring Stephanie Beatriz and featuring songs by Lin Manuel Miranda. The film follows 15-year-old Mirabel, a Colombian girl whose entire family, the Madrigals, has a special gift or power except for her. Mirabel learns about a threat to everyone's magical powers that only she can fix. The film is set to release on November 24th, 2021.

History

Encanto was first teased by Lin Manuel Miranda as a secret project in an interview with Vulture^[7] in 2016.

Trailer

On July 8th, 2021, Disney released a trailer for Encanto to their YouTube^[1] channel, garnering over 3.1 million views in roughly 24 hours and receiving widespread praise from many online (shown below).

The trailer inspired significant hype on Twitter, where users tweeted out their praise for the film's Latino characters and setting, as well as general praise for the artistic direction of the film. On July 8th, for example, @crayfishcoffee tweeted out a Finally, X meme praising the film for focusing on the Latino community (shown below).

A number of Twitter^[4][5] users noticed a rainbow pin on Maribel's shirt showing the bisexual pride colors, inspiring speculation over her sexual orientation (example shown below).

On the day of the trailer's release, TikToker^[6] @lany.luv posted a video positively reacting to the trailer, garnering over 400,000 views in a day (shown below).

Online Presence

Fan Art

The trailer inspired numerous pieces of fan art depicting the lead character Maribel and various aspects of the trailer over the following days (examples from Twitter^[2][3] shown below).

Search Interest

External References