About

Taylor Swift x Football Edits refers to a series of fan edits made on TikTok that use clips of famous football players like Lionel Messi and Neymar Jr and songs by Taylor Swift, especially from her 2022 album Midnights. The pairing led to trending videos of confused Taylor Swift fans receiving the football edits on their "For You" pages on the platform. The trend started in late 2022, reaching a peak during the 2022 FIFA World Cup.

Origin

On September 26th, 2022, TikToker^[1] @scaloneta.swiftie posted a clip with images of Lionel Messi during every Taylor Swift album release. The video garnered 1.1 million views and 236,000 likes in four months.

After the release of Taylor Swift Midnights album on October 21st, 2022, Spanish and Portuguese-speaking TikTokers started to post videos using Taylor Swift's songs "The Great War" and "You're On Your Own, Kid." On November 26th, 2022 a Taylor-themed party happened in Argentina, with a special clip of Messi with a piece of music from the new album. The post, uploaded by TikTok^[4] user @taylorfestt, received 285,300 views and 58,000 likes in one month.

Spread

The trend reached a peak in popularity during the 2022 FIFA World Cup Qatar, as Taylor Swift and football fans joined forces to create edit videos of various football teams' efforts to win the World Cup. For instance, on December 1st, 2022, TikToker^[2] @redlouit posted a new edit using Swift's song "Karma" and clips of the Brazilian player Richarlison^[3]. The video garnered 108,900 views and 25,800 likes in one month (seen below)

Another example is the post uploaded on December 9th, 2022, by TikTok^[5] user @joudco, in which Taylor Swift's "The Great War" plays out while clips of the Brazilian football team in black and white are being displayed on the screen. The video received 471,000 views and 103,000 likes in one month.

As the trend grew more popular, some people reacted in confusion to the videos, questioning how a Taylor Swift x football edit reached their "For You" page on TikTok,^[6] like in @gracefowl's post on December 10th, 2022, which received 514,900 views and 125,500 likes in one month.

Taylor Swift x Messi edits

On December 18th, 2022, Argentina won the 2022 FIFA World Cup Qatar against France in the penalties. The victory was celebrated on social media, including through more Taylor Swift edits, like @leomcssi's TikTok^[7] with "The Great War" as its soundtrack and clips of the Argentinian player Messi celebrating with the trophy. The post garnered 702,000 views and 146,000 likes in two weeks.

Various Examples

Search Interest

Unavailable.

External References