About

There's Shrimp on Sale at the Next Exit, also known as There's Shrimp on Sale on the Next Exit or There's Shrimp on Sale in the Next Exit, refers to a voiceover of a scene in the animated Pixar film The Incredibles in which Mrs. Incredible says in a nasally, high-pitched voice, "There's shrimp on sale at the next exit," directed at Mr. Incredible, who's driving. He replies in a deep, monotone voice, "There's shrimp on sale at this hour? How convenient. I'm gonna take the next exit." The audio originates from a Bluesky thread, supposedly related to the creator's friend group's obsession with a GIF of Mr. Incredible enjoying a shrimp cocktail. The creator shared more voiceovers about the Incredibles and shrimp, founding a series of viral posts and memes referencing the idea that The Incredibles Love Shrimp, or Mr. Incredible Loves Shrimp. The audio of the There's Shrimp on Sale at the Next Exit video also became a TikTok sound in late 2025, inspiring lip dubs and animation memes.

Origin

On April 4th, 2025, Bluesky^[1] user melon fella (@melonfella.neocities.org) shared a post, reading, "This singular Incredibles GIF has completely altered our friend group's humor and I literally can't even explain why, you just have to take my word for it," concerning a GIF of Mr. Incredible eating a shrimp cocktail.

On May 8th, melon fella shared a quote-post on Bluesky,^[2] attaching a voiceover of the GIF, captioned, "Update, it has only gotten worse." Mr Incredible is heard eating and bupring in the voiceover, paired with other zany sound effects. Over four months, the post gained over 3,100 likes.

On June 22nd, 2025, melon fella shared another quote-post on Bluesky,^[3] reading, "It continues getting worse," which captioned a new voiceover with Mr. and Mrs. Incredible in a car. Mrs. Incredible says, "There's shrimp on sale at the next exit," and Mr. Incredible replies, "There's shrimp on sale at this hour? How convenient. I'm gonna take the next exit." Over three months, the post gained over 3,900 likes.

Spread

On August 22nd, 2025, YouTuber ^[4] RustyLeaves reposted the video, titling it, "The Shrimpcredibles." The video gained over 10,700 views in two weeks.

On August 27th, TikToker^[5] @r0ttedangels reposted the original video, adding in text overlay, "Stop scrolling and get some shrimp." The post received over 70,200 likes in nine days.

On August 30th, 2025, Twitter / X ^[8] user @GoomBoom08 quote-tweeted a post that announced the upcoming release of The Incredibles 3. @GoomBoom08 wrote, "I hope they go get some nice juicy shrimp to celebrate the new movie," gaining over 53,000 likes in six days.

On September 1st, TikToker^[6] @spicymchlcken shared an animation meme with the video, using their original characters. The Mr. Incredible substitute appeared to be based on the Thinking Monkey meme. Over four days, the animation gained over 19,900 likes.

Also on September 1st, 2025, X^[7] user @reevierat quote-tweeted a post that asked, "Who has the coolest power in 'The Incredibles' family?" @reevierat wrote, "Mr. Incredible because he has the incredible ability to detect shrimp," gaining over 124,000 likes in four days.

Various Examples

Search Interest

External References