What Happened to Shame meme format depicting Peter Parker wondering what happened to shame.

What Happened to Shame?

Part of a series on New Rockstars Thumbnail Reaction Images. [View Related Entries]

Updated Aug 15, 2023 at 01:14PM EDT by Zach.

Added Aug 14, 2023 at 03:46PM EDT by Philipp.

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What Happened to Shame? is a New Rockstars thumbnail reaction image of Peter Parker (portrayed by Tom Holland) captioned with the phrase. An edited version of a YouTube video by New Rockstars, the thumbnail achieved virality in the summer of 2022 and has been mainly used to react to hornyposting on social media.


On March 19th, 2022, the YouTube[1] channel New Rockstars released a video titled "SPIDER-MAN NO WAY HOME Breakdown! 170+ MORE Easter Eggs Found!" in which they reviewed easter eggs found in the 2021 film Spider-Man: No Way Home. The thumbnail of the video depicts Peter Parker / Spider-Man (Tom Holland) while a red circle and an arrow highlight an Iron Man poster standing on the floor in the background. The video received over 4.5 million views in one year.

On May 1st, 2022, following the virality of the What Was He Cooking meme spawned by the thumbnail from another New Rockstars' video, Tumblr[2] user campyvillain made a compilation post for thumbnails from the channel. On May 22nd, X[3] user @Dom_2k posted an edited version of the easter eggs video, with the image in the red circle replaced with Tony Stark / Iron Man, and the thumbnail now captioned, "What happened to shame?" (image and tweet shown below, left and right). The author of the edit is currently unknown.

WHAT HAPPENED TO SHAME? Dom2K C @Dom_2k Movie thumbnail response memes are twitters best trend : WHAT HAPPENED TO SHAME? 2:15 PM May 22, 2022


The image saw further spread on X through the summer months of 2023, mainly being used as a reaction to shameful behavior online, including simping and hornyposting. Notably, on August 25th, 2022, the Instagram[4] page footballsoccermeme used the image as a reaction to an image of footballer Erling Haaland presumably diving in a charity match. The post (shown below, left) received over 2,600 likes in one year.

On August 31st, 2022, X[5] user @1Sheepp used the image to reply to a post by streamer ohnePixel in which they pretended to have a detailed tattoo of streamer Pokimane. The reply (shown below, right) received 40 reposts and over 9,500 likes in one year.

BAR 32 MCI 45:00 2P 07:24 11' CAT WHAT HAPPENED TO SHAME? ohnePixel @ohnePlxel Aug 31, 2022 another 8 hour session and it will be finished now my queen can always be with me @pokimanelol 3,820 1Sheep @1Sheepp t 4,217 2:30 PM. Aug 31, 2022 28.3K ₁ WHAT HAPPENED TO SHAME?

The image maintained its popularity as a reaction through the second half of 2022 and in 2023, with the caption also gaining independent virality. On September 21st, 2022, X[6] user @worrski_ included the image in a thread of New Rockstars Thumbnail Reactions, with the first tweet in the thread gaining over 17,100 reposts and 127,700 likes in one year (shown below, left).

On April 17th, 2023, X[7] user @ComicLoverMari used the image to react to a post by @NewRockstars in which the account shared a fan-made poster for a movie adaptation of Super Smash Bros. The post received over 120 reposts and 3,200 likes in four months (shown below, right).

Mari @ComicLoverMari NR New Rockstars NEED via: @agtdesign10 WHAT HAPPENED TO SHAME? @NewRockstars - Apr 17 @AGTDESIGN (Nintendo + ILLUMINATION SUPER SMASH BRES MOVIE 5:16 PM - Apr 17, 2023 - 140.9K Views

Various Examples

4 Dexerto @Dexerto Jun 21 There are currently gambling odds on whether the Titanic submarine will be found Will the missing submarine be found by June 23? Yes 12¢ -76% 8:00 PM 1H 2:00 AM 996 6H 1D Buy Yes 12 Sanjay @FlyekitesJay 8:00 AM 1W ALL Polymarket Buy No 91 13,587 i 2:00 PM $1.00 8:39 PM . Jun 21, 2023 69.9K Views $0.80 $0.60 $0.40 $0.20 $0,00 *** 30.1K Ocean Calle 12.9M (→ WHAT HAPPENED TO SHAME? Posted by u/[deleted] 5 months ago 8k VR P--- and The Meta Quest 2 Experience - Should I Wait for Meta Quest 3? nsfw 43 Comments Sort By: Best View all comments Share 98 FaultProfessional163 - 5 mo. ago ... WHAT HAPPENED TO SHAME? Reply Share ... Shadow Cringelord @ShadowxTwilight. Jun 8 AAhhhhhhhhhhhHHHHHHHEIDJSJSKSKSJSK https://twitter.com/Heyimi 37 @404Piano 137 3 Bookmar 3:41 PM Jun 8, 2023 3,075 Views 654 ₁68.2K WHAT HAPPENED T

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