An iMessage screenshot showing someone desperately asking their "queen" about fixing up an evening activity has become a go-to exploitable meme.

The meme shows a series of pestering but ultimately well-meaning messages sent three days in a row with no response, with internet users editing the meme to reflect what they want.

Here's a look at where the meme came from, and how Borat 2 tonite 👀 became the template for an iMessage meme format over the past year.

Where Did The 'Borat 2 Tonite 👀' Image Come From?

The original screenshot of someone pestering their friend and asking them if they want to watch "Borat 2 tonite 👀" was posted by Twitter user @anannathema on September 26th, 2021. The user's post is the earliest known instance of the screenshot being posted online.

How Did The 'Borat 2 Tonight Queen??' Image Go Viral?

In the weeks following September 2021, various popular internet meme pages reposted the "Borat 2 tonite 👀" image, as well as different versions of the text message edited to reflect other topics. Early reposters of the original meme include @beam_me_up_softboi and @westernunion2k, who gathered tens of thousands of likes on their reposts.

In November 2021, Instagram user @ketamemequeen2 posted the earliest known edit of the meme, showing their phone's settings app begging them to update their software. A month later, @trashcanpaul reposted the image and gathered over 65,000 likes.

What Are Some Funny Versions Of The iMessage 'X tonite 👀' Meme?

I March 2022, X user @nickels97 posted a screenshot of a similar text exchange inspired by the original meme about Olive Garden, gathering over 83,000 likes, while Instagram user @sweatymelon posted a version of the meme referencing the Grimace Shake in June 2023.

What Are Some More Examples Of The 'X Tonight Queen??' Meme?

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For the full history of Borat 2 Tonight Queen??, be sure to check out Know Your Meme's encyclopedia entry for more information.