About

Cover What Ruins Your Face refers to a TikTok trend in which creators cover a part of their face (eyes, ears, nose, etc.) that they deem is the source of their ugliness, only to reveal it once the song's beat progressed. The social game earned mass engagement in late 2022, leading to satirical participation as well. Additionally, the primary song used as the trend's sound was TEMPOREX's "Numbers."

Origin

On September 16th, 2022, TikToker^[1] niro_x1 posted a video in which he wrote in text overlay, "POV: your nose ruins your entire face." He then revealed his nose as the song progressed. Over the course of one month, the video received roughly 28.9 million plays and 3.6 million likes (shown below). The video directly inspired what became the "Cover What Ruins Your Face" trend.

Spread

On October 3rd, 2022, TikToker^[2] user.l666 posted a "Cover What Ruins Your Face" TikTok. In the video, she covered her nose and used the song "Numbers" by TEMPOREX as the video's sound. Over the course of 16 days, the TikTok received roughly 1.3 million plays and 238,200 likes (shown below, left). Due to the virality of user.l666's video, other creators followed her example which inspired the trend's popularity in October 2022. For instance, on October 6th, 2022, TikToker^[3] y8r.i posted a video in which she covered her chin, identifying it as what "ruined" her face. Over the course of 13 days, the video received roughly 4.9 million plays and 839,500 likes (shown below, right).

Continuing into late October 2022, more satirical iterations surfaced. Like on October 18th, 2022, TikToker^[4] spaghettirome posted a version in which he didn't cover up any part of his face and just looked at the camera, emphasizing that his face was already perfect. In one day, the video received roughly 537,700 plays and 67,700 likes (shown below, left). Also on October 18th, TikToker^[5] ikindawanttopooprightnow posted a version in which they put a filter on their nose to make it seem oddly shaped, only to reveal that their nose is "perfect." In less than a day, the video received roughly 2.9 million plays and 548,100 likes (shown below, right).

Various Examples

Search Interest

Unavailable.

External References