About

Evil Doesn't Die, It Reinvents Itself refers to a series of exploitable image macro memes using the catchphrase "evil doesn't die, it reinvents itself" to compare old political figures/movements considered "evil", for instance, labeling the MAGA movement as a reinvention of the Ku Klux Klan.. The format was first posted on Facebook in July 2019, growing popular over the years on Twitter / X, Instagram and Facebook in the format of ironic memes joking about TV shows, gaming or movie characters perceived as "evil" by fans.

Origin

On July 8th, 2019, the Facebook^[1] political page American News X uploaded an image of a KKK mask and a MAGA red cap, captioning "evil doesn't die, it reinvents itself." The post amassed over 1,400 likes and 2,400 reposts in six years. (seen below)

Spread

The catchphrase "evil doesn't die, it reinvents itself" became a prominent exploitable and image macro in which the phrase is split and netizens add characters, celebrities or social movements that they consider equally "evil." For instance, on November 25th, 2024, Redditor^[2] u/Speedycakesx uploaded a version of the meme labeling the Chill guy meme as an evil reinvention of the Kevin James Smirking meme. The post (seen below) received roughly 1,700 upvotes and 6 comments in five months.

On March 15th, 2025, X^[3] user @psychadelicfurr posted a version of the meme mocking men's indie/alternative fashion. The post (seen below) amassed over 4 million views and 276,000 likes in two days.

Various Examples

Search Interest

External References