Hype House

About

Hype House is a house in which popular YouTubers and TikTokers in Los Angeles congregate or live. The house was founded by former Team 10 member and YouTuber Thomas Petrou^[3] in December 2019. Members include: Chase Hudson (Lil Huddy), Ryland Storms, Dixie and Charli D'Amelio, Alex Warren, Kouvr, Tayler Holder, Connor Yates, Daisy Keech, Bryce Hall, Addison Rae, Patrick Huston, Nick Austin, Calvin Goldby and Wyatt Xavier. The house was initially criticized for being a Team 10 copycat and for its lack of diversity.

Online History

On December 20th, 2019, the Hype House members posted their first post to Instagram^[1] featuring some of the male influencers living at the house (show below). The post gained over 63,100 likes in a week.

That same day, they posted their first TikTok video (shown below, left). The video gained over 525,400 likes in a week. On December 23rd, they uploaded their most popular video within the week featuring a dance performed by James Wright, Jack Wright and Charli D'Amelio (shown below, right). The video accumulated over 2.7 million likes in four days.

On January 7th, 2020, The Hype House YouTube account uploaded the video "WELCOME TO THE HYPE HOUSE" (shown below). The video, which features Thomas Petrou and Chase Hudson answering a few questions about who lives in their house and what it's like to live there gained over 803,500 views in a week.

Spin-Offs

On December 21st, 2019, TikToker @uncle.tomm posted a video introducing Melanin Mansion in response to the Hype House (shown below, left). The TikTok gained over 210,700 likes in a month. Numerous other collaboration houses also sprung up. On December 25th, TikToker @theuniversityofdiversity introduced more plans to start the University of Diversity collaboration group (show below, center). The video garnered over 123,900 likes in a month. On December 31st, 2019, Cabin Six , the LGBTQ+ spin-off of Hype House introduced their members on TikTok and received over 144,400 likes in two weeks (shown below, right).

On January 3rd, 2019 New York Times^[6] published the article "Hype House and the Los Angeles TikTok Mansion Gold Rush" which covered the many collaboration houses forming. Journalist Taylor Lorenze posted on Twitter about the Jewish Hype House forming on TikTok (shown below).

Reputation

The Hype House TikTok^[4] account gained over 1.7 million followers in a week and their Instagram^[5] account gained over 242,000 followers in a week. On December 20th, 2019, when the Hype House first posted to social media Twitter user @spillseshYT^[2] tweeted, "A bunch of People from Tik Tok formed a group called ‘The Hype House’ and honestly this looks like everyone in high school that talked shit about me. (Also people are mad there’s no diversity)" (shown below). The tweet accumulated over 1,300 likes in a week.

Diversity Criticism

On December 20th, 2019, TikToker @daniellaperkins posted a video about the Hype House's lack of diversity (shown below, left). The video accumulated over 56,200 likes in a week. TikTokers continued to post videos mocking the Hype House. TikTok user @photosbyalexsey posted another video regarding the lack of diversity which garnered over 2,000 likes in a week.

On December 22nd, YouTuber Drama Kween posted a video titled, "why i DONT LIKE the tiktok 'hype house'…" which garnered over 13,600 views in five days (shown below).

Search Interest

External References