Ship Your Enemies Glitter

Part of a series on Glitter Bombing. [View Related Entries]

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.

About

ShipYourEnemiesGlitter is an online business which allows customers to purchase envelopes containing glitter bombs that are subsequently mailed to a specified address. Following the launch of the service in early 2015, various spin-off sites were subsequently created that ship other gag items to unsuspecting victims.

History

On December 31st, 2014, Australian resident Matthew Carpenter^[6] registered the domain for website ShipYourEnemiesGlitter.com,^[1] which mails glitter bombs to a specified addresses for a fee of $9.99. On January 12th, the site was officially launched. That day, Redditor claudette45morgan submitted the site to the /r/InternetIsBeautiful^[4] subreddit, where it reached the front page and gained over 5,100 votes (95% upvoted) in the first two months. On January 22nd, The Guardian^[2] reported that Carpenter sold the site for $85,000 on the Flippa online marketplace to Internet entrepreneur Peter Boychuk. On January 27th, The Observer^[5] published an interview with Carpenter, in which he revealed the website was an elaborate viral marketing stunt inspired by the book Trust Me I'm Lying: Confessions of a Media Manipulator by Ryan Holiday. On March 2nd, Carpenter published a blog post titled "The Entire Ship Your Enemies Glitter Story," in which he detailed the history of the marketing stunt.^[7]

Spin-off Sites

RuinDays

The website RuinDays^[3] allows customers to ship a wide variety of gag items, including a "bag of dicks", "annoying sand," "poop in a box" and a spring-loaded glitter bomb. On January 15th, 2015, YouTube edamame uploaded a video of her father being pranked with a spring-loaded glitter tube, gathering upwards of four million views and 760 comments in the next two months (shown below).

ShipYourEnemyConfetti

The site ShipYourEnemyConfetti^[9] allows customers to purchase glitter packages for $7.99 or confetti packages for $6.49 to send to a specified address.