About

Swole Jeff Bezos refers to a photograph of Amazon.com founder Jeff Bezos looking muscular in a performance vest and aviator sunglasses. The image became a popular subject of a photoshop battle in July 2017.

Origin

On July 13th, 2017, chief executive officer of Amazon Jeff Bezos arrived at the annual Allen & Company Sun Valley Conference in Sun Vally, ID.^[1] Bezos, who met with the most powerful people in finance, technology and politics met for the weeklong conference, was photographed wearing a performance vest and aviator glasses, accentuating his biceps and causing people to comment on how muscular he looked.

Spread

The next day, the conservative news media outlet Drudge Report posted the photograph of Bezos with the the headline "BEZOS JACKED! BIONIC MAN AT SUN VALLEY AMAZON GETTING TOOOO BIG?" The headline was then shared by Twitter user @mccanner (shown below, left), who added the caption " ahem.^[2] Jeff Bezos is our new Chuck Norris." Other users, like @Nivo0o0, posted pictures comparing Bezos to his past appearance. @Nivo0o0 added the caption "Cameras have gotten better since 1997." This tweet (shown below, right) received more than 520 retweets and 1,800 likes.^[3]

Shortly after the picture appeared on Twitter, people began photoshopping the picture of Bezos into other situations (examples below).

Several news outlets covered the popularity of the picture and photoshop battle, including Mashable,^[4] Business Insider,^[5] Slate^[6] and more.

Various Examples

Search Interest

External References