Every once in a while Modern Simpsons gets a good one in

Well, what more is a business expected to do? Lip service is all the rest of us get too, y'know – whatever they need to say to get our money.

To me, the real point of corporations supporting Pride is that it's proof that a pro-LGBT public reputation is viewed as profitable by soulless bean counters. Sounds like one of the biggest possible wins for the rainbows in my book.