About

White Shampoo is a TikTok trend in which users post videos of men ejaculating, their penises either out of frame or the tip only visible, under the hashtag "#WhiteShampoo," with the videos often referring to the ejaculate as white shampoo. The trend was purportedly started by TikToker @okkkkokot in mid-June 2025 and inspired reactions online, with many wondering how the content was allowed on the app and comparing it to similar TikTok incidents, like the December 22nd incident and the Foopahh trend.

Origin

The earliest known example of the white shampoo trend was posted by TikToker @okkkkokot on or around June 17th, 2025, but has since been deleted. On that day, the user posted a video of a man in a public washroom masturbating to completion. In the video, his penis is just below frame, the tip entering the frame for only a moment, but his ejaculate can be seen. The caption reads, "Back when this security guard bought white shampoo, went to the bathrooms and tried it! it was so good." It is unclear how many views the video received before it was deleted.

The post was then reuploaded to X / Twitter the next day by user @imthejerker.

Spread

The trend continued to spread over the following days, with TikToker @okkkkokot uploading more examples as other TikTokers also uploaded examples. TikTokers also began uploading reactions to the trend. For example, on June 18th, 2025, TikToker^[1] @j0seph.70 posted a video about the white shampoo video, garnering over 1.5 million views in two days.

On the same day, TikToker^[2] @noahglenncarter posted a video reporting on the trend, sharing screenshots of several examples of the trend, garnering over 424,000 views in two days.

Various Examples

Search Interest

External References