The catchphrase "Who Is This Diva?," also referred to as "This Diva" or "Look at This Diva," has emerged as a prominent internet slang expression in the same purple heart emoji fashion as the "Donatella Versace," "What I Do" and "Mama A Girl Behind You" memes.

This phrase is often applied to image macros featuring characters, celebrities and other subjects, particularly within Stan Twitter, and its usage is reminiscent of other empowering slang like "slay" or "mother."

Here's how the "Who Is This Diva?" catchphrase started and how it became popularized exponentially in 2024.

Where Is The 'Who Is This Diva' Meme From?

The meme gained traction in May 2023 when X / Twitter user @abjortia posted a tongue-in-cheek quote tweet showcasing a photo of a burial for a pet squirrel from 1850, captioning it with, "this diva…"

How Did 'Who Is This Diva' Get Popular?

As 2023 progressed, other users on the platform began using the phrase in similar contexts, especially blending LGBTQ+ slang under the umbrella of slang overload.

By late 2023, the memes began to take on more abstract interpretations. For example, in November of that year, X user @folieadieux quoted a video of a watermelon being filled with lava, writing, "the fact that she didn’t even crack when so much lava was poured inside her…. this diva……."

the fact that she didn’t even crack when so much lava was poured inside her…. this diva……. https://t.co/UAdYMapLvJ

— adi (@folieadieux) November 23, 2023

When and Why 'Who Is This Diva' Went Viral On TikTok?

The "Who Is This Diva" catchphrase gained a lot of traction in September 2024 on TikTok as users started to link the meme alongside other purple heart-related memes like Donatella Versace and What I Do.

A notable example was posted by TikToker @f333lz, who featured actress Danielle Brooks in the upcoming Minecraft Movie, captioning it with, "this diva."

@f333lz this diva (why this is so laggy #minecraft #minecraftmovie #jugg #daniellebrooks ♬ som original – ka

What Are Some Notable 'Who Is This Diva' Meme Examples?

@qwooak I just saw this ad #fyp #wolf #fypシ゚viral #2002 #fyppppppppppppppppppppppp #foryoupage #viral #diva #whoisthisdiva💜 #mrwolf ♬ оригинальный звук – trof1mov

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For the full history of Who Is This Diva?, be sure to check out Know Your Meme's encyclopedia entry for more information.