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"BMW Glass Cleaner" TikTok Search
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About
The "BMW Glass Cleaner" TikTok Search, also known as #glasscleaner or "BMW Glass Cleaner," refers to a series of explicit videos posted to TikTok in October 2024 using the hashtags #glasscleaner (glass cleaner) and #BMW (BMW), which somehow passed TikTok's censors. The videos didn't show the lewd content outright but rather showed vague outlines of the explicit content put through filters that when looked at closely became obvious. TikTokers noticed the videos in October 2024 and it quickly became a Don't Google trend on the app. Many also likened the situation to the TikTok Thirst Trap Search Results Phenomenon.
Origin
On October 24th, 2024, TikToker[1] @0.luv.4k posted a video with a text caption, reading in all caps, "BRO WHY IS TIKTOK NOT DOING ANYTHING ABТ THIS?" In the video's description, the TikToker warned people not to look up "glasscleaner" on the app and further warned them not to search for it in public. The video received roughly 4.2 million plays and 246,300 likes in four days (shown below).
The TikToker was referring to the hashtag "#glasscleaner" on TikTok[2] where videos had been posted showing explicit material that was hidden by filters. Because of the filters, the content had seemingly passed TikTok's moderation tools.
@0.luv.4k Js look up “glasscleaner” and see what come up. ‼️DONT WATCH IN PUBLIC OR AROUND FAMILY I BEG‼️ youve been warned . #fyp #glasscleaner ♬ original sound – ick
Spread
In the following days, more people on the app posted videos about "#glasscleaner" and well as "#BMW," which was commonly paired with the former. For instance, on October 26th, 2024, TikToker[3] @angirebolloso posted a video mentioning both hashtags, receiving over 835,400 plays and 3,300 likes in two days (shown below).
@angirebolloso BMW Glass Cleaner is a lie. 😭im not upset but yall are making it too convincing at this point 😓 #bmw #glasscleaner ♬ original sound – nff lyrics
On October 27th, TikToker[4] @somethinglikethat893 posted a similar video on the topic, showing Sackboy from LittleBigPlanet turning around with his mouth agape, gaining over 1.9 million plays and 3,500 likes in a day (shown below).
@somethinglikethat893 #BMW #glasscleaner #dieseltruck @somethinglikethat ♬ jshxwty – vontelaststand
Non-viral posts about the "Glass Cleaner" TikTok Search also surfaced on Twitter / X[5] during the same timeframe.
Various Examples
https://www.tiktok.com/embed/v2/7429324461456854303
https://www.tiktok.com/embed/v2/7429491585370377515
https://www.tiktok.com/embed/v2/7429444002748927262
https://www.tiktok.com/embed/v2/7429514835341315374
Search Interest
External References
[2] TikTok – NSFW #glasscleaner
[3] TikTok – @angirebolloso
[4] TikTok – @somethinglikethat893
[5] X – @Elon_a_Hoe1
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