About

"Bezos I" or Jeffery, Jeffery Bezos is a 2021 song by comedian and musician Bo Burnham off his Netflix comedy special Inside, released the same year. The song features ironically encouraging lyrics about Amazon CEO and billionaire Jeff Bezos, touting him as above other billionaires like Mark Zuckerberg and Warren Buffett. The song went viral on TikTok in the months following its release as TikTokers used it over videos criticizing Bezos, Amazon, large corporations and "capitalism run amok," among other things.

Origin

On May 30th, 2021, Bo Burnham released his comedy special Inside on Netflix, a musical-comedy mashup featuring themes about the COVID-19 pandemic. At one point in the special, Burnham sings a short song titled "Bezos I" featuring lyrics ironically hyping up the billionaire, ending on a line about him drinking blood, also known as adrenochrome harvesting (shown below).

Come on, Jeffrey, you can do it
Pave the way, put your back into it
Tell us why, show us how
Look at where you came from, look at you now
Zuckerberg and Gates and Buffet
Amateurs, can fucking suck it
Fuck their wives, drink their blood
Come on, Jeff, get 'em!

Spread

In late June, the song started to become popular on TikTok. One of the earliest videos to use it was posted to TikTok^[1] by @bbschneids on June 22nd, 2021, showing an Amazon worker delivering packages to a tornado-torn neighborhood over the track, captioned, "this man doing jeffery’s work," gaining over 7.9 million views in a month (shown below).

TikTokers continued to use the sound over the following months, often in videos depicting work problems, Bezos, examples of "capitalism run amok," Amazon employees working through hard situations and jokes about large corporations abusing their workers. On June 26th, TikToker^[2] @plantmami5 posted a video of an Amazon Prime truck driving through a recently flooded area, gaining over 10 million views in just under a month (shown below).

On July 2nd, YouTuber^[7] ClearlyConfused posted an animated music video for the song to YouTube, garnering over 254,000 views in three weeks (shown below).

On July 16th, TikToker^[3] @shitpostingdailyonfyp posted a video of Bezos walking through an Amazon warehouse set to the song along with comedic captioning making fun of the billionaire, gaining over 13 million views in five days (shown below, left). On the same day, TikToker^[4] @ummygummy used the sound over footage of himself unclogging a drain filled with white liquid, garnering over 17.4 million views in the same span of time (shown below, right).

On July 20th, TikToker^[5] @brenttelevision posted a video set to the sound walking through an Amazon Go^[6] store, a grocery store where you pick up your items and simply leave without cashing out with all purchases credited to your Amazon account, gaining over 7 million views in a day (shown below).

Various Examples

Search Interest

External References