About

Claire Saffitz Disassociating in Public is a reaction video of Bon Appétit Test Kitchen host Claire Saffitz staring without an expression on her face during a video.

Origin

On October 23rd, 2019, Bon Appétit published an episode of the web series Making Perfect "Molly and Carla Try to Make the Perfect Mashed Potatoes & Gravy." In the video, host Carla Music leads a discussion on potato dishes. While speaking, Saffitz stands behind her and appears to be staring blankly into the distance.^[1] The post received more than 2.1 million views in less than one month (shown below).

That day, Twitter user @vaspertits published a zoomed-in isolated video of Saffitz staring. The tweet received more than 1.1 million views in less than one month (shown below).

thinking… pic.twitter.com/zCfRSA8FmN

— kevin (loves lu) (@vespertits) October 23, 2019

Spread

On November 3rd, Twitter user @emamma_mia tweeted the video with the caption, "when im having a good time with my friends but then ribs by lorde decides to occupy my entire mental space." The tweet received more than 54,000 likes and 10,000 retweets in less than one month (shown below).

when im having a good time with my friends but then ribs by lorde decides to occupy my entire mental space pic.twitter.com/jHzu0MmdDr

— hog with a blog (@emamma_mia) November 4, 2019

About one week later, on November 11th, Twitter user @hoemoticon tweeted, "me in public creating fake scenarios in my head and hurting my own feelings." The tweet and its video received more than 4.2 million, 199,000 likes and 52,000 retweets in less than four days (shown below).

On November 13th, the website Junkee^[2] published a report on the reaction.

me in public creating fake scenarios in my head and hurting my own feelings pic.twitter.com/1DdrCmpkfR

— ¿alex? (@hoemoticon) November 11, 2019

Various Examples

when it’s the end of lecture and everyone else is packing up but your professor is still talking and you don’t want to be rude.

pic.twitter.com/CqbO5CQskC

— claire saffitz hair appreciation (@hairsaffitz) November 4, 2019

when you’re at your serving job and your intrusive thoughts start coming through when you’re taking an order.

pic.twitter.com/CqbO5CQskC

— claire saffitz hair appreciation (@hairsaffitz) November 4, 2019

Search Interest

External References