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Giving Tuesday

Added by Don • Updated about a year ago by Brad
Added by Don • Updated about a year ago by Brad

Giving Tuesday
Giving Tuesday
Part of a series on Thanksgiving. [View Related Entries]

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2014 GivingTuesday Totals Platform Blackbaud Indiegogo Network for Good Crowdrise Razoo Dollars Raised $26.1M $7.5M $4.6M $1.8M $1.7M Small Nonprofits Experience BIG IMPACT on #GlYINGTU ES DAY AVERAGE DAILY GIVING TUESDAY DONATIONS INCREASE OF 819% # OF DONORS 0 INCREASE OF 710% # OF ORGANIZATIONS WHO RECEIVED DONATIONS INCREASE OF 187% Aplos calculated donations made to its more than 20,000 nonprofit users on Tuesday, December 2, 2015 compared to average daily giving. Approximately 50% of Aplos customers are churches, and about 97% bring in less than $1 million in revenue annually. Additionally, donations from individual donors are the primary revenue source for 85% of Aplos customers rather than grants, earned income, or donations from other organizations. Aplos's data demonstrates the massive impact individuals, and events like Giving Tuesday, can have on small nonprofits and the causes they support. 螢aplos www.aplos.com #GIVINGTUESDAY STATS SINCE 2011 Volume of Online Donations Image courtesy of worradmu at FreeDigitalPhotos.net 270% Growth 40% AVERAGE AMT DONATED INCREASE # ORGS THAT PARTICIPATED 10CO Participation from 40 Countries 40 COUNTRIES Image courtesy of jscreationzs at FreeDigitalPhotos.net 2014 Total donations grew by nearly Estimated total raised $45.68 million 63 32.7 million 698,600 Twitter impressions Nonprofits participated Hashtag mentions 20,000+ Participating partner organizations , 68 COUNTRIES PARTICIPATED Argentina Australia Bolivia Brazil Canada Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Ireland Israel Mexico New Zealand Nicaragua Panama Paraguay Peru Singapore Spain United Kingdom United States Uruguay Venezuela And many more... 34% higher conversions on responsive sites $25 $50 $100 of tested sites were responsive (59% not) ame Email Card Average conversion rates for small and mid-sized nonprofits Expiry: MM YY 10 % for responsive sites 7.5 Donate % for other sites #GIVINGTUESDAYY 2014 nfogvaphic presented by: THE CASE FOUNDATION #GIVINGTUESDAY, a global day of celebration dedicated to helping others through the gift of A Donation Your Voice Your Time Acts of Good Total donations grew by nearly Estimated total raised $45.68 million 5.000+ 32.7 million Twitter impressions 698,600 Hashtag mentions Nonprofits participated 20,000+ Participating partner organizations 8 COUNTRIES PARTICIPATED Argentina Australia Bolivia Brazil Canada Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Ireland Israel Mexico New Zealand Nicaragua Panama Paraguay Peru Singapore United Kingdom United States Uruguay Venezuela And many more... 9.500 0,000+ Estimated total raised Nonprofits participated $28.09 million Participating partner organizations 90% 10 million Twitter impressions Total donations grew o by nearly 269,000 40% Average donation increased o by approximately Hashtag mentions 2,500 Estimated total ralsed $13.46 million Nonprofits participated 2,500+ Participating partner organizations 2.5 million Twitter impressions 50 85,000 from all states Hashtag mentions www.CaseFoundation.org Created in partnership with: Data provided by blackbaud ㊥don○perfect LILLY FAMILY SCHOOL OF PHILANTHROPY globalgiving NetworkorGood.razoo UNDATION Notations: dGivingTuesday is the 24-hour period on the Tuesday following Thanksgiving. This year, fGvngTuesday was on December 2. In 2013, it was on December 3. 2012. In 2012, it was on November 27 The majority of #GivingTuesday collected data are online donations made to US-based nonprofits. These data are estimates and may be revised at a future date. Data incorporated into these estimates include all donations processed through these platforms on December 2, 2014, December 3, 2013, and November 27, 2012 Data is not adjusted for inflation. Footnotes 1 PGivingTuesday 2014 deta were collected in partnership with Bleckbaud, DonorPerfect Online Fundraising Soltware, Rezoo, Network for Good and GlobalGiving. These organizatons process charitable contributions on behalf of nonprofit organizations Portners submitted dsta collected during the period of 12:00 AM EST to 3:00 AM EST on December 2 at their discretion These initial results show that $35 milion in donations were raised onine and the remaining amount was raised offline, omine giving sotals for #Gvingfuesday 2014 are expected to grow substantally as donations continue to be processed Results for 2014 are those reported as of noon on December 3, 2014. 2 gGivingTuesday 2013 data were collected in partnership with Blackbaud, DonnPerfect, GlobalGuing, Network for Good and Ra200. Tese donation pracessing platforms handle charitable comtributions on behalf of noprofit organizations. 5 AGvingTuesday 2012 deta were collected from both donation processing platform companies and publicly avalable reports

Navigation
Overview • Background • Notable Developments • Search Interest • External References •
Category: Event Status: submission Year: 2012 Origin: 92nd Street Y Region:
Type: Holiday
Tags: event hashtag charity thanksgiving
Additional References: Wikipedia

Overview

Giving Tuesday (stylized as #GivingTuesday) is an annual philanthropic event observed on the Tuesday after Thanksgiving in the United States. Since its introduction in 2012 as a charitable counterpart to the consumer holidays like Black Friday and Cyber Monday, the fundraising event has drawn participation from charity foundations and partnerships with corporations, as well as individual donors on the social media.

Background

Giving Tuesday was founded in 2012 by New York's 92nd Street Y in partnership with the United Nations Foundation as a way to promote charitable donations during the first week of December immediately following the observation of Black Friday and Cyber Monday, which mark the unofficial beginning of the holiday shopping season in the United States.



Notable Developments

2012

On October 23rd, 2012, Mashable[1] published an article announcing that the first #GivingTuesday[3] event would be held on November 27th the following month, urging people to donate to charities for the holiday season. Several business and organizations promoted the event, including the United Nations Foundation, Crowdrise, DonorsChoose.org, Blackbaud, Charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America, Kiva, Darden Restaurant Group, Groupon, Unilever and Venture3Philanthropya.

2013

In 2013, #GivingTuesday was promoted in Australia, Canada and Mexico, including participation by Discover, eBay, Kenneth Cole, Juvenile in Justice, Connecting Up, Mobile Giving Foundation Canada, Filantrofilia and the United Nations Developments Program.



2014

In 2014, the United Kingdom-based organizations The Charities Aid Foundation and Blackbaud promoted #GivingTuesday in the media, provided various resources and launched networking initiatives for the event. That year, the 92nd Street Y, the United Nations Foundation and Crowdwise collaborated to creat the #GivingTower mobile application,[2] which features a large virtual tower created out of "bricks" representing #GivingTuesday donations (shown below, right).



Search Interest

External References

[1] Mashable – 6 Inspiring Organizations Joining in #GivingTuesday

[2] Crowdrise – Giving Tower

[3] GivingTuesday – #GivingTuesday

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