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The Twitter san Francisco office's roof picturing a large x sign being held down by sandbags and flashing at night.

Twitter HQ "X" Sign

Part of a series on Twitter Rebrand to X. [View Related Entries]

Updated Jul 31, 2023 at 03:33PM EDT by sakshi.

Added Jul 31, 2023 at 10:11AM EDT by sakshi.

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Overview

Twitter HQ "X" Sign refers to discussions about a large illuminated and strobing "X" sign attached to the roof of Twitter's San Francisco headquarters starting in late July 2023. The signage was erected soon after Elon Musk made the decision to rename Twitter to X. The X-shaped signage received criticism and garnered discourse after internet users discovered that Twitter had not filed for the appropriate permits to erect the sign. It also received backlash and spawned memes after viral videos showed that it was located directly across from residential apartments that were being flooded with light from the flickering sign at night.

Background

On July 29th, 2023, Twitter[1] user @itsmefrenchy123 posted a video of a large strobing "X" sign on the roof of Twitter's San Francisco headquarters and office building. The video shows the sign blinking with a flashing white light and pans over to show the building across from the sign being illuminated by its light. The post gathered over 37 million views and 59,000 likes in two days (seen below).


Developments

On July 29th, 2023, Twitter[2] user @realchrisjbeale posted a tweet that read, "Imagine no more. This is my life now," sharing a video of the view from inside his apartment situated across from Twitter headquarters. The post gathered over 36 million views and 180,000 likes in two days (seen below, right).


On July 29th, Twitter[3] user @pwallinga posted a tweet that read, "I just want to clarify that this flashing strobe light is being projected onto a rent-controlled apartment with a fair number of elderly residents. You know, just in case you were wondering if it could get worse." The post gathered over 140,000 likes in two days (seen below).


Also on July 29th, TikToker[8] @groundedwithdee posted a video showing a view of the X sign from her home, gathering over 1.3 million plays and 160,000 likes in two days (seen below).

@groundedwithdee Twitter light show b.s. Its the epilepsy for me. #elonmusk #twitter #sanfrancisco #lightshow #twitterhq #elonmusknews ♬ original sound – GroundedwithDee

Permit Violations and Safety Concerns

On July 30th, 2023, Twitter[4] user @MattBinder posted a tweet that read, "Elon Musk’s giant X logo on top of the building formerly known as Twitter HQ…appears to be held up by sandbags." The tweet contained photos of the X-shaped structure on top of the Twitter HQ building, with black sandbags weighing down the base of the signage. The tweet gathered over 6,000 likes in a day (seen below, left).

Also on July 30th, Binder posted a screenshot[5] alongside a caption detailing how San Francisco officials have not been granted entry to inspect the structure (seen below, right).


Matt Binder @MattBinder. Jul 30 X / Twitter won't let city building inspectors check out the giant X logo on the roof of their HQ inspectors have been denied access for the past two days upon visiting to inspect the structure 07/28/23 CASE OPENED 07/28/23 07/29/23 O OTHER BLDG/HOUSING VIOLATION Hox OTHER BLDG/HOUSING VIOLATION Matt Binder 640 BID Chiu BID Hernandez BID Hernandez CASE RECEIVED 4,901 NOV issued for work without permit. Site visited by MH and spoke with Tweeter representatives and Building maintenance. engineer representatives. I explained BID's complaint investigation process and CASE UPDATE requested access to roof area. Tweeter representative decline to provide access but did explain that the structure is a temporary lighted sign for an event. I explained to all representatives that the NOV requires the structure to be remove with a building permit or legalize.MH A 2nd attempt to gain access was performed on 7/29/23 after conversations with property CASE UPDATE manager on 7/28/23.However, upon arrival access was denied again by tenant. The original NOV document issued on 7/28/23 was redrafted and issued on 7/29/23. MH @MattBinder. 22h Elon Musk's giant X logo on top of the building formerly known as Twitter HQ... appears to be held up by sandbags 22.5K ₁3M

X Sign Removed

On July 31st, 2023, Dexerto[9] reported that the X sign had been removed from the top of Twitter's headquarters (seen below).


Dexerto @Dexerto The X sign has been taken down from the Twitter HQ 3:24 PM Jul 31, 2023 · 60.4K Views X 133 Retweets 95 Quotes 2,088 Likes 26 Bookmarks :

Twitter[10] user @friscolive415 posted a video showing the missing X sign on July 31st as well (seen below).

Online Reactions

On July 30th, 2023, Twitter[6] user @ch1w33th3d0g posted a meme comparing the signage to an episode of Seinfeld and the Kramer, What's Going On In There? meme, gathering over 2,000 likes in a day (seen below, left). On July 30th, Twitter[7] user @trunarla posted a photo from the 2023 Oppenheimer biopic, gathering over 900 likes in a day (seen below, right).


Kramer, what's going on in there? SB Imagine no more. This is my life now, Jerry. mewtru .. @trunarla. Jul 30. The people in the building across the street Lolo @LolOverruled. Jul 29 0:28 7 Oh my f------ god 1 79 3 996 ₁71.6K :

Search Interest

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External References

[1] Twitter – itsmefrenchy123

[2] Twitter – realchrisjbeale

[3] Twitter – pwallinga

[4]  Twitter – MattBinder

[5] Twitter – MattBinder

[6] Twitter – ch1w33th3d0g

[7] Twitter – trunarla

[8] TikTok – groundedwithdee

[9] Twitter – Dexerto

[10] Twitter – friscolive415

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