More Like “Under New Management” meme format from Megamind.

More Like "Under New Management"

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About

"More Like 'Under New Management'" is a quote from the 2010 film Megamind. The scene has been used as an object-labeling meme for a situation where someone believes a liberator has granted them freedom, only to learn that the liberator reveals that they are simply a new oppressor.

Origin

In the film, the superhero Tighten (Jonah Hill) has just chased off the supervillain Megamind (Will Ferrell), and the city's mayor and citizens come up to him, rejoicing that Tighten has freed them from Megamind's evils. However, Tighten then reveals that he intends to be just as evil as Megamind. In the context of the film, this signals a very important tonal shift because Megamind created Tighten to be a symbol for good that could stop him, while instead creating a much worse situation for everyone. The video of this moment was uploaded to YouTube[1] by the channel Alex The Lightning Hedgehog, gaining 2.8 million views in four years (shown below).



Mayor: "Thank you, thank you! Tighten has freed us!"
Tighten: "Oh, I wouldn't say “freed.” More like “under new management.”"

The first known instance of the meme was posted to the subreddit r/dankmemes on May 9th, 2018, by Redditor /u/gingerwitasoul_,[2] gaining 5,800 points in six months (shown below).


The Soviets have freed us! @G1ngerwithasoul Oh, I wouldn't say freed'. more like 'under new management'

Spread

Under New Management maintained a consistent but moderate usage throughout the following years. A blank template for the meme was posted to /r/MemeTemplatesOfficial[5] on October 2nd, 2019, by u/lilsmore, gaining 133 upvotes in six months, allowing additional users to create memes with the format.

One of the more prominent instances was posted in the /r/dankmemes[3] subreddit by Redditor xxcrazyfeministxx on November 20th, 2019, gaining 26,400 upvotes in six months (shown below).


Kids during the Industrialisation that had to do child labour in factories You have freed us! public school system Oh, I wouldn't say "freed", more like "under new management."

Another popular instance was posted on the /r/historymemes[4] subreddit by Redditor desertorange on November 9th, 2019, gaining 35,500 upvotes in six months (shown below).


Philippines You have freed us! America Oh, I wouldn't say "freed", more like ."under new management."

Various Examples

Ex- German Colonies the British/French You have freed us! The British/ French Ex- German Colonies Oh, I wouldn't say "freed", more like ("under new management." You have freed us! Oh, I wouldn't say "freed", more like “under new management." You have freed us! Oh, I wouldn't say "freed", more D--- "under new management". 006
Star Wars Fans You have freed us! UBISOFT" Oh, I wouldn't say "freed", more like "under new management." Authleft when libleft thinks they're free from the government MORE LIKE, UNDER NEW MANAGEMENT, Left Libertarian Let Kids In Cages You have freed us! Authoaga0 Right Economic Oh, I wouldn't say “freed", more like “under new management."

Template



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