About

Big Kuza, also known by his handle @bigkuza, is a TikToker and hip-hop artist most known for his short-form, motivational TikToks. His videos primarily borrow sounds from other TikTokers, ones which are mostly inspirational quotes centered around masculinity and hustle culture. In his videos, Big Kuza mouths the words being said and is often flexing designer outfits and aesthetics. He started posting to TikTok in April 2020, though he didn't receive viral attention until mid-2021. In August 2021, other TikTokers began parodying him through duets and stitches.

History

Big Kuza began his online presence as a hip-hop artist, posting his music to Spotify ^[1] and Soundcloud ^[2] as early as 2017. Kuza is from Lakeland, Florida and promotes his Florida-boy mentality through both his music and his TikToks. He posted his first TikTok^[3] on April 14th, 2020, but his first TikTok^[4] to reach the "For You" page and receive over 100,000 views was posted on April 4th, 2021. The TikTok (shown below, left) received roughly 190,000 views and 25,000 likes over the course of one week, following the style he'd come to be known for on the platform of mouthing a popular sound that has an inspirational sentiment.

Big Kuza continued to gain traction on his page going into summer 2021. His first TikTok^[5] to receive over 2 million views was posted on August 4th, 2021. The TikTok (shown below) received roughly 2.8 million views and 225,000 likes over the course of one week. This TikTok specifically inspired multiple ironic duets and stitches throughout August 2021.

Online Reception

As early as May 23rd, 2021, TikToker @ilovechin posted a stitch with a Big Kuza TikTok that mocked his general movements in the video. The TikTok^[6] (shown below) received roughly 1,700 views and 49 likes in four months.

After Big Kuza's August 4th TikTok^[5] that received 2.8 million views, TikTokers began to mock his style of content as he was becoming a more notable figure on the platform. For instance, TikToker @hoodiejoshua uploaded a video on August 22nd, 2021, mocking the type of people that post content like Big Kuza's on their Snapchat Stories unironically. The TikTok^[7] (shown below, left) received roughly 2.5 million views and 414,000 likes over the course of one week. On the same day, TikToker @fredospazzin also posted a video stitched with a Big Kuza TikTok. His TikTok^[8] (shown below, right) received roughly 1.8 million views and 379,000 likes over the course of one week.

More TikTokers began to identify Big Kuza's content as cringy, like user @revcsn, who posted a TikTok duet^[9] with Kuza that received roughly 2.7 million views and 492,000 likes over the course of one week. TikToker^[10] @carringtonxx also posted a video mocking Big Kuza's style on August 31st, 2021.

In general, he is seen as a 2021 reboot of DJ Khaled, posting a similar type of inspirational content as he did on Snapchat back in 2016.

Various Examples

Search Interest

Unavailable.

External References