About

Rabbit Hole Miku refers to a variant of the Vocaloid Hatsune Miku that portrays her wearing a black leotard and bunny ears while holding various casino props. This version of Miku was inspired by a song released by DECO*27 in May 2023 and was further popularized by a suggestive animation called "Pure Pure" created by YouTuber channelcaststation. Despite several Vocaloid fans criticizing "Rabbit Hole Miku" artists and creators for sexualizing a character they viewed to be 16 years old, this version of Miku garnered a notable fan following among people who perceive her as an adult, not unlike Brazilian Miku and Glorpi Miku.

Origin

On May 19th, 2023, YouTuber^[1] DECO*27 posted a music video for their song "Rabbit Hole," made using vocals from the Vocaloid Hatsune Miku. The music video represents Miku in a bunny girl outfit adorned with playing cards, blending cute and subtly provocative imagery, while the lyrics portray a girl who follows her instincts, drawing a comparison to a rabbit.

The YouTube video gathered over 89 million views, 1 million likes and 21,700 comments in two years.

On February 17th, 2024, YouTuber^[2] channelcaststation uploaded a short video using the song and presenting their own, sexually suggestive animation, showing Hatsune Miku bouncing while dressed in a bunny outfit. The video was titled, "Pure Pure" and gathered over 5.8 million plays, 477,000 likes and 5,500 comments in a year.

Spread

The fan animation created by channelcaststation became a popular video template for different virtual influencers and animators over the following months, as seen in a May 25th, 2024, YouTube^[3] Short posted by user FARUCO that gathered over 3 million views and 300,000 likes in a year.

On March 4th, 2024, YouTuber^[4] Guedo_Dark posted a stickman version of the Rabbit Hole animation, gathering over 4 million views and 250,000 likes in a year.

Several internet users reacted to some Hatsune Miku fans being uncomfortable with an older, sexualized interpretation of Hatsune Miku, prompting Redditors on the /r/Vocaloid subreddit to discuss the idea that Rabbit Hole and Pure Pure were inappropriate.

For instance, Redditor^[5] /u/superloneautisticspy made a post to the /r/Vocaloid subreddit on March 29th, 2024, that discussed previous, more sexually explicit Vocaloid songs, questioning the reasons for some newer Miku fans' negative sections to Rabbit Hole.

Rabbit Hole Miku's reputation as a "gooner" Miku variant continued into early 2025, as seen in a March 2nd, 2025, post by X^[6] user @S0UT1SM that read, "how do I say I fw rabbit hole miku without coming off as a gooner." The post gathered over 99,000 likes in two days.

how do i say i fw rabbit hole miku without coming off as a gooner https://t.co/k1zw4PATwH

— che​ph (@S0UT1SM) March 3, 2025

Rabbit Hole Miku Fan Art

Rabbit Hole Miku continued to inspire fan art and animations after early 2024, as seen in a June 15th, 2024, post by Redditor^[8] /u/Dango_me_004, who shared two versions of Rabbit Hole Miku to the /r/hatsune subreddit, gathering over 600 upvotes in nine months.

On July 21st, 2024, X^[7] user @kisayu_ shared fan art of Rabbit Hole Miku that gathered over 20,000 likes in a year.

Various Examples

Search Interest

External References