Bendy and the Ink Machine is an episodic puzzle/action/horror game developed by Meatly Games for Windows, OS X, and Linux. The game's first chapter features animation reminiscent of early black-and-white cartoons, as players, set in an old animation show, work to activate a large ink machine via puzzle solving.
The game was immediately met with support from fans and gained wide exposure over the following two months after it was played on popular Let's Play channels such as Markiplier, whose playthrough of the first chapter gained over 3 million views (below, left), and jacksepticeye, whose playthrough of the first chapter gained over 1.9 million views (below, right).
Furthermore, a song inspired by the game composed by DA Games called "Build Our Machine" gained over 15 million views on YouTube (shown below, left). The song was then included in Chapter Two, released April 18th, 2017 (release trailer shown below, right).