About

Supply Chain is an exploitable meme format made from a political cartoon from Washington Post artist Michael de Adder depicting several semi-trucks on a highway with the word "fascism" written on their trailers. Originally the comic was made in reference to the Canadian Freedom Convoy in early 2022. Meme edits typically alter the text on the trucks as a means of satire or parody, primarily used in object labeling, with the majority of examples coming from 4chan.

Origin

Michael de Adder posted the original political cartoon to his Twitter account, @deAdder, on January 28th, 2022, in response to the Freedom Convoy developing in Canada around that time.^[1] The cartoon (shown below) received over 5,500 likes in two days.

The image itself began to get ratioed on Twitter almost immediately, with StoneToss posting one of his own comics, one about worker's rights to protest being used for vaccine mandates, against de Adder. This led to others posting about the situation, culminating in text edit memes made about it. On January 29th, 2022, Twitter user @DerEwigeSerbe^[2] posted their edit using the Sneed n Feed meme, earning 5,300 likes in two days (shown below).

Spread

The meme continued to spread in the following days across Twitter and later 4chan. On January 28th, 2022, a template was posted to the /pol/ board of 4chan^[3], increasing the spread as other users made additional memes. Multiple examples were made within the same thread (shown below, left and right) as the format was exploited to apply to a range of humorous edits.

Template

Various Examples

External References