About

The Sweetie Fox Filter on TikTok refers to a 777 Filter on TikTok that bait-and-switches users into viewing graphic sexual content unknowingly. TikTokers began sharing content, such as reactions, about the filter in early September 2025. The trend was similar to other shock media and Don't Google trends in which creators share posts warning others not to look up something or else they will be "traumatized" or "scarred."

Origin

On September 6th, 2025, multiple TikTokers^[1][2] made videos about a "Sweetie Fox" filter on the app that supposedly showed an image of the adult content actress Sweetie Fox.^[3] The most viral video about the supposed filter shared on that day was posted by TikToker^[1] @iiam.ayasia__, who received over 16,600 likes in three days.

Also on September 6th, TikToker^[2] @niylaboratory shared a censored screen-recording of her purportedly using the Sweetie Fox filter, covering the explicit part. Over three days, her video received over 2,800 likes.

A different TikToker,^[6] @n1kki.ex3, claimed that a user named @user7967966614016 created the filter.^[7]

Spread

On September 7th, 2025, TikToker^[4] @rxckless_cam2 posted a video of himself giving a shocked, open-mouthed expression, paired with the caption, "Me after clicking the Sweetie Fox filter." Over two days, the video gained roughly 80,600 likes.

Also on September 8th, TikToker^[5] @dominobonus shared a video in a JuggTok format with a text caption reading, "'Omg I got traumatized by the Sweetie Fox filter' / No you didn't, trauma and shock are different things." The video received over 8,700 likes in a day.

Various Examples

Search Interest

External References