Tide POD Challenge

Tide POD Challenge

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Tide POD Challenge refers to a dare game involving the consumption of Tide PODS laundry detergent capsules, which are often compared to various fruit-flavored snack foods due to their packaging and appearance. Online, the practice of eating Tide PODS is frequently mocked in a similar vein to bleach drinking and the consumption of other poisonous forbidden snacks.


In February 2012, the multi-national consumer goods corporation Procter & Gamble introduced the Tide PODS laundry detergent packs. According to Consumer Reports, there were increased calls to poison control centers due to children consuming the product.[1] On December 4th, 2013, Straight Dope Forums[7] member Silvorange submitted a post titled "People eating Tide pods" discussing rumors about people eating the detergent packs.


On December 8th, 2015, The Onion published an opinion article written from the point of view of a child attempting to eat laundry pods. [2]

COMMENTARY So Help Me God, I'm Going To Eat One Of Those Multicolored Detergent Pods Dylan DelMonico 12/08/15 3:00am . SEE MORE: OPINION Anybody who knows me wil tell you the same thing: I get what I want. Whether it's food, being held, my binky, you name it-if I decide I'd like it, you damn well better believe I don't rest until I get it, one way or another. And from the very second I saw those blue and red detergent pods come out of that shopping bag last week, I knew immediately that, come hell or high water, I would eat one of those things. So with God as my witness, I swear to you: I'm going to find that container of multicolored pods, I'm going to take one out, I'm going to shove it in my mouth, and I'm going to chew it up and swallow it down, and nothing and no one is going to stand Dylan DelMonico in my way. You can't be expected to keep an eye on me 24/7, and of course, you have to sleep at some point.

On May 10, 2016 YouTuber Cyr made a video about eating Tide PODS (shown below).
On March 31th, 2017, humor website CollegeHumor uploaded a Youtube video titled "Don't Eat The Laundry Pods", which gained over 2.5 million views by the end of the year.[9]

On July 10th, Redditor gineralee submitted a post titled "Bite into one of those Tide Pods. Do it." to /r/intrusivethoughts.[8] The following day, The Onion published another article satirically describing a new Sour Apple flavor of Tide PODS.[3][21] On December 9th, Twitter user @mineifiwildout[6] tweeted the joke "no more eating Xanax in 2018 we eating tide pods from now on" (shown below). Within two weeks, the tweet gained over 25,600 likes and 7,100 retweets.

Tweet joking about taking Tide pods instead of Xanax from now on

On December 11th, Twitter user @littlestwayne tweeted a GIF of Oprah Winfrey munching on stage, joking that it is the feeling of eating forbidden Tide PODS, which gained over 25,000 likes.[4] A similar tweet by user @fastjellyfish was posted on December 21st and gained over 18,000 likes.[5]

Meme of Oprah Winfrey at a momemnt when she might be hiding that she at one of those tide pods spongebob meme about maybe have eaten one of those tide pods

On December 26th, 2017, Twitter user @nightfilm posted three images along with the message "i really tried and died for the cause" (shown below).[10]

T-Mobile 7:29 PM ④ 56%-. Tweet anyone know any fruit snack companies with open dms?? gushers is closed but i have a million dollar idea ari @nightfilm 3h hey @gushers please dm me its important Gushers @gushers 43m Please send us a DM using the link below. Thank you. twitter.com/ messages/compo... ari @nightfilm 38m the link just opens my DMs but won't allow me contact to your account Gushers @gushers Replying to @nightfilm Iry again now, it should be working! Tweet your reply ull T-Mobile 7:29 PM 57% Gushers agushers okay so what if, hear me out, there was a fruit snack that looked like a laundry pod. not any specifically branded one because you know Legality. but what if it looked like a laundry pod. we all wanna eat them so bad. thanks for your time i hope it takes off 7:29 PM Start a message 1 all T-Mobile 7:50 PM ④ 52% Gushers agushers okay so what if, hear me out, there was a fruit snack that looked like a laundry pod. not any specifically branded one because you know Legality. but what if it looked like a laundry pod. we all wanna eat them so bad. thanks for your time i hope it takes off 7:29 PM You can no longer send Direct Messages to this person. Learn more

Tide POD Chan

On January 1st, 2018, Instagram user greenpantsu posted a drawing of an anthropomorphic anime representation of Tide PODS named "Tide Pod Chan" (shown below). In 3 days it got over 5000 likes.

al y Chan じ じ een antsu

On January 1st, 2018, the Vivian James /v/ Facebook[11] page posted the image. Within 48 hours, the post gathered upwards of 1,100 reactions and 1,000 shares.

That day, Lushsux posted the illustration on Instagram,[12] asking viewers if he should create a mural for the character (shown below, left). On January 2nd, cosplayer Azumii posted a photograph of herself dressed as Tide POD Chan (shown below, right).

Tile pod Chan Do at y lushsux Following lushsux Tide pod related wall? Ye or nah? Load more comments skycaptain Yessssaaa bakaminori Do you know how to credit idris razz Nah lewdmako no jesmerraap Yes didilove_01 Yess tommerrel_ Ye wile y フー ntsu 9,046 likes 1 DAY AGO Add a comment... Tide PODS

Tide POD Challenge

The earliest iteration of the Tide POD Challenge, a series of videos in which people eat or pretend to eat Tide PODS was posted on January 7th, 2018 by YouTuber[14] TheAaronSwan669, who published a video (shown below) entitled "TIDE POD CHALLENGE." In the video, he pretends to participate in the challenge of eating Tide PODS before saying "just kidding."

Over the next week, more videos featuring the "Tide POD Challenge" appearing online (example below, left).[19] Several media outlets, including The Washington Post,[15] CBS,[16] The Chicago Tribune[17] and more, reported on the videos. According to the Washington Post, "Last year, U.S. poison control centers received reports of more than 10,500 children younger than 5 who were exposed to the capsules. The same year, nearly 220 teens were reportedly exposed, and about 25 percent of those cases were intentional, according to data from the American Association of Poison Control Centers. So far in 2018, there have been 37 reported cases among teenagers -- half of them intentional, according to the data."

Procter & Gamble spokeswoman Petra Renck said in a statement, "Laundry pacs are made to clean clothes. They should not be played with, whatever the circumstance, even if meant as a joke. Like all household cleaning products, they must be used properly and stored safely.”

Tide released a new video to help stop the spread of the challenge and disuade people from eating Tide PODS. On January 12th, 2018, the company released a video[18] featuring NFL star Rob "Gronk" Gronkowski warning people not to eat them. The video (shown below, right) received more than 20,000 views in four days.

The same day, Facebook user Corey B uploaded footage of himself performing the challenge, which gathered upwards of 3.3 million views, 61,000 reactions and 5,900 comments over the next five days. The video has since been removed.

Due to the sudden popularity of the meme, many stores, including Walmart, Walgreen's and Ralph's,[20] have begun locking Tide PODS up, requiring a store employee to retrieve them for customers. On January 13th, Twitter[21] user @NavidHasan_ tweeted a picture (shown below) of the PODS locked up with the caption "y’all really joked around so much that tide put their tide pods in plastic boxes…smh."

y'all really joked around so much that tide put their tide pods in plastic boxes...smh pharm PACHI oDS 0 76g/193183 salewth ar sale wh cor 649 Save $3

Video Removal

On January 18th, a Google spokesperson announced that YouTube would be removing videos that feature participants of the Tide POD Challenge.[22] They said, "YouTube's Community Guidelines prohibit content that's intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies."

That day, Facebook made a similar announcement, stating that they would be removing any videos featuring the Tide POD Challenge. A representative said, "We don't allow the promotion of self-injury and will remove it when we're made aware of it."[22]

Tide POD Foods

Following the popularity of Tide PODs, numerous, privately owned restaurants began offering Tide POD-themed foods.

On January 17th, the Facebook[25] account for Hurts Donut in Springfield, Missouri posted a picture of a Tide POD-themed donut. They posted it next to a picture of a Tide POD with the work "No" overlayed on the POD and "Yes" over the donut. They added the caption "I thought this might clear up any confusion there might have been but now adults are throwing donuts in the washer." The post (shown below) received more than 6,100 reactions, 1,300 comments and 7,300 shares in two days.


On January 18th, Vinnie's Pizzeria in Brooklyn, New York posted about Tide POD pizza on their Instagram account (shown below).[23] However, due to the removal of content regarding the Tide POD Challenge, the post was removed by Instagram.[24]

Vinnie's Pizzeria in Brooklyn is now making Tide Pod pizza Vinnie's Pizzeria 161 likes vinniesbrooklyn Introducing: PIEd Pods. Listen. We're concerned about the youths. They're eating laundry detergent pods. We needed to do something. Our Pied Pods have that bright, alluring colors that youths crave BUT are 100% edible and 100% not poison. Plus they're delicious. They're stuffed with mozzarella cheese and pepperoni, baked to perfection and topped with melted, dyed (for that hypnotic pizzaz) cheese. We're hoping that Pied Pods will be a gateway food for kids to get back into actual food. Hope, not Soap! Only at Vinnie's Pizzeria! #vinniesbrooklyn #tidepods #piedpods #greenpoint #williamsburg #pizza #tidepod #pizza View all 16 comments Instagam DAILYNEWS Your Post Has Been Removed FOOD & DRINK BROOKLYN PIZZERIA OFFERS SAFE ALTERNATIVE TO "TIDE PODS" We removed your post because it doesn't follow our Community Guidelines OK な. Friday, January 19, 2018 08:34AM Brooklyn pizzeria rolls out The ailyDot Vinnie's "Pied Pods" are the Brooklyn pizzeria's response to the viral "Tide Pod Challenge."(Credit: Vinnie's Pizzeria via Unclick This Brooklyn Pizzeria is serving edible Tide Pods David Britton 2018-01-18 05:15 pm We Tried Tide Pod Pizza and We're Still Alive EAT AND DRINK Pied Pods' are Vinnie's Pizzerias response to viral Tide Pod Challenge Finally, a way to eat Tide Pods that won't land you in the hospital. By Nicole Levy nicole.levy@amny.com January 19 optimum Get TV, internet & phone for $6999 a month for 1 year SHARE TWEET 70 likes vinniesbrooklyn Welp, it's been removed again by Instagram. But check out some of these stories being written about us and our attempt to offer an "edible alternative." #vinniesbrooklyn

Tide Social Media Response

Since the popularity of the Tide POD Challenge, Tide's Twitter has been instructing people to contact poison control, if a POD is ingested (examples below). On January 18th, Mashable wrote an article about their response on social media. They wrote, "As teens participate, pretend to participate, and talk about participating in the Tide Pod Challenge, the official Tide Twitter account has assumed the unofficial role of emergency services referral."

Tide @tide Replying to @HypeBeast2277 Contact your doctor or your local poison control center. When you're feeling better, please call us at 1-800-879-8433. We're open M-F from 9-6 ET. lide Tide @tide Replying to @TDX Our Product is absolutely not to be consumed. Plesae, if you have, drink a glass of water or milk and contact the Poison Control Center(800-222-1222) or a Doctor Immediately. Tide @tide Tide Replying to @CaliDoobiee Contact your physician or your local poison control center. Also, call us at 1-800-879- 8433 so we can find out how you're doing. Thanks!


On January 4th, 2017, Senate bill S100A was introduced by New York State Senator Brad Hotlman, which called on the creation of additional safety regulations for liquid detergent packs. On February 6th, 2018, Hotlman and Assemblymember Aravella Simotas joined a coalition of consumer groups calling on a redesign of Tide PODS, in which they cited upwards of 10,000 incidents involving the detergent throughout 2017, stating “it’s time that you recognized the danger to those least able to protect themselves from a poisonous product packaged like candy.” In a press conference, Hoylman stated that Tide PODS were "squishy, they smell sweet and they look like gummy bears." The following day, NY Mag[27] published an article titled "New York Lawmakers Want Tide Pods to Look Less Delicious."

Tide Eco-Box

On November 10th, 2018, CNN Business tweeted[28] a photograph of the Tide Eco-Box with the caption "Why Procter & Gamble will start delivering Tide in a shoe box." The tweet received more than 330 retweets and 1,300 likes in three days (shown below).

C CNN Business USINESS@CNNBusiness Why Procter & Gamble will start delivering Tide in a shoe box cnn.it/2QAb1au 96 ide

Shortly after the tweet, people on Twitter joked about how the box looked like "box wine." Twitter[29] user @JessicaValenti tweeted, "Tide pod eaters have finally grown up and graduated to boxed-wine-Tide." The tweet received more than 325 retweets and 2,300 likes in 24 hours (shown below, left). Twitter[30] user @TonyRomm tweeted, "oh good. kids already think tide pods are candy, and now adults are going to think it's franzia." The tweet received more than 25 retweets and 130 likes in 24 hours (shown below, center). Twitter[31] user @marrowing tweeted, "jeez if you think teens like eating tide pods now, wait til you give them the good shit in a goon bag." The tweet received more than 45 retweets and 295 likes in 24 hours (shown below, right).

Several media outlets covered the box, including New York,[32] HuffPost,[33] The Daily Dot, [34] VICE [35] and more.

Tide pod eaters have finally grown up and graduated to boxed-wine-Tide CNN Business Ф @CNNBusiness Why Procter & Gamble will start delivering Tide in a shoe box cnn.it/2QAb1au oh good. kids already think tide pods are candy, and now adults are going to think it's franzia CNN Business Ф @CNNBusiness Why Procter & Gamble will start delivering Tide in a shoe box cnn.it/2QAb1au jeez if you think teens like eating tide pods now, wait til you give them the good s--- in a goon bag CNN Business Ф @CNNBusiness Why Procter & Gamble will start delivering Tide in a shoe box cnn.it/2QAb1au

Glenlivet Capsule Collection

On October 2nd, 2019, The Glenlivet tweeted an advertisement for The Glenlivet Capsule Collection (shown below). The tweet gained over 26,400 likes and 6,500 retweets in four days. That same day, Glenlivet[38] released a statement regarding the collection for London's Cocktail Week:

The Glenlivet ‘Capsule Collection’ is a range of delicious whisky cocktails served in a seaweed-extract casing, one of nature’s most renewable resources.
A first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the perfect flavour-explosion experience. Enjoying them is simple, the capsules are popped in the mouth for an instant burst of flavour, and the capsule is simply swallowed. There is no need for a glass, ice or cocktail stirrer.
To launch the ‘Capsule Collection’ The Glenlivet has partnered with Tayēr + Elementary, one of the world’s leading bars. Award-winning bartender and co-owners of Tayēr + Elementary, Alex Kratena and Monica Berg, created three original cocktails for the capsules, which are inspired by the elements and flavours of The Glenlivet Founder’s Reserve: Citrus, Wood and Spice.

On October 4th, Twitter user @brownleej[36] tweeted, "We spend all this time convincing people not to eat tide pods and these motherfuckers just…" (shown below, left). The tweet garnered over 10,300 likes and 2,800 retweets in two days. Soon the topic of tide pods began trending on Twitter due to Glenlivet's Capule Collection. On October 5th, @maiyawoof[37] tweeted about logging on to Twitter to see Tide Pods trending (shown below, right). The tweet accumulated over 4,000 likes an 700 retweets in a day.

John Brownlee @brownleej We spend all this time convincing people not to eat tide pods and these m------------ just... 11:02 PM Oct 4, 2019 from Cupertino, CA Tweetbot for iOs Mai-AAAH @maiyawoof *logs on to twitter and sees that tide pods are trending. Visible concern. Clicks.* Apparently, some genius made ALCOHOLIC TIDE PODS after we just convinced a whole army of people it's NOT OKAY to eat tide pods. *facepalm I'm going to bed. 4:22 AM Oct 5, 2019 Twitter Web App

Search Interest

[1] Consumer Reports – Laundry detergent pods remain a health hazard

[2] The Onion – So Help Me God, I’m Going To Eat One Of Those Multicolored Detergent Pods

[3] The Onion – Tide Debuts New Sour Apple Detergent Pods

[4] Twitter – me eating tide laundry detergent pods

[5] Twitter – anyone: are u eating those tide pod detergents me:

[6] Twitter – @mineifiwildout

[7] Straight Dope – People eating Tide pods

[8] Reddit – Bite into one of those Tide Pods

[9] Youtube College Humor Channel – Don’t Eat The Laundry Pods

[10] Twitter – i really tried and died for the cause

[11] Facebook – Vivian James /v/

[12] Instagram – lushsux

[13] Instagram – original post

[14] YouTube – TIDE POD CHALLENGE!!!

[15] The Washington Post – Teens are daring each other to eat Tide pods. We don't need to tell you that's a bad idea.

[16] CBS – MN Poison Control Says ‘Tide Pod Challenge’ Is No Joke

[17] The Chicago Tribune – Column: Think the Tide pod challenge is dumb? Try mowing someone's lawn!

[18] YouTube – Gronk knows that Tide PODS® are for DOING LAUNDRY. Nothing else.

[19] World Star – SMH: Teens Eat Laundry Detergent For A Dumb & Dangerous Challenge Called The 'Tide Pod Challenge!'

[20] YahooTide Pods food meme has gone too far -- just look at all the locked up detergent

[21] The Onion – Tide Debuts New Sour Apple Detergent Pods

[22] CNN – Tide Pod Challenge: YouTube is removing 'dangerous' videos

[23] Twitter – @juliareinstein's Tweet

[24] Instagram – @vinniesbrooklyn's Post

[25] Facebook – HurtsDonutCompany's Post

[26] Mashable – Please spare a thought for the manager of Tide's Twitter account

[27] NY Mag – New York Lawmakers Want Tide Pods to Look Less Delicious

[28] Twitter – @CNNBusiness's Tweet

[29] Twitter – @JessicaValenti's Tweet

[30] Twitter – @TonyRomm's Tweet

[31] Twitter – @marrowing's Tweet

[32] New York – Tired: Eating Tide Pods. Wired: Drinking Tide Boxed Wine.

[33] HuffPost – Do Not Drink Tide… Even If Its New Packaging Looks Just Like Boxed Wine

[34] The Daily Dot – Everyone thinks the boxed Tide looks like boxed wine

[35] Vice – Oh Good, Tide's New Packaging Looks Exactly Like Boxed Wine

[36] Twitter – brownleej

[37] Twitter – malyawoof

[38] Pernod-Ricard – Capsule Collection

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