About

Toddler Cookie Challenge, also known as the 2 Cookie Challenge, is a TikTok trend and internet challenge in which parents test their kids' generosity by giving a child two cookies while one of the parents has an empty plate. The challenge aims to capture children's reactions to see if they'll give the parent their second cookie so that all three have a cookie each. The trend started in early March 2025, gaining traction on Instagram and Facebook later in the same month.

Origin

One of the earliest Toddler Cookie Challenge videos was posted to TikTok^[1] by user @nellienellss_ on March 7th, 2025, which features the parents and their daughter unveiling a bowl with a cookie inside. The mom pretends to be sad for not getting a cookie, asking the toddler to share hers, to which the kid replies with "here's some crumbs." The video (seen below) amassed over 667,000 plays and 62,000 likes in three weeks.

Spread

The trend began to gain traction on TikTok^[2] in late March 2025, with user @hannahcook1229 posting a video on March 24th, 2025, of her son crying after he realized his mom didn't get a cookie (seen below), immediately giving his extra cookie to her. The video gained over 68 million plays and 11 million likes in two days.

On March 26th, 2025, TikTok ^[3] user @prime.five5 posted a rank featuring the best "Cookie Challenge" videos, which received more than 18,000 likes in a day.

The "2 Cookie Challenge" also went viral on Instagram^[4] with user @austingeter posting a video on March 26th, 2025, capturing his daughter's reaction (seen below), which amassed roughly 2.3 million views and 45,000 likes in a day.

Various Examples

Search Interest

External References