A new trailer for the much anticipated video game Grand Theft Auto VI (GTA 6) was recently revealed by Rockstar Games, and the ground-breaking graphics, locations and details about the story were not the only thing being talked about online.

Instead, much of the internet is obsessed with the game’s extremely attractive protagonist, Jason Duval.

@dawgitsharleyy OH WE WONN !! 🧎‍➡️🙏🏼💅🏼 #gamingnews #gta6 #florida #fineshyt #edit #clips #trailers #purring #mustwatch #fyppppppppppppppppppppppp ♬ Hoochie Coochie – Sexyy Red

Jason is not the only good-looking protagonist in the upcoming game, as he's accompanied by the first female protagonist in Rockstar's GTA video game series since 1997, Lucia Caminos.

However, unlike the initial trailer last year, Jason Duval's appearance in the trailer, specifically a moment in which he's seen shirtless and working while showing off his abs, sparked a wave of thirsty memes, hornyposting and tons of rule 34 fan art and other content.

Let's explain who exactly Jason Duval is and why the internet is thirsting over the Shirtless Jason meme.

Who Is Jason Duval In The GTA VI Video Game?

Jason Duval is one of the main protagonists showcased in the upcoming action-adventure video game GTA VI, according to the most recent trailer released by Rockstar Games.

While official details about his backstory remain under wraps, the trailer suggests Jason is a tough and rebellious criminal with a desire for an easier life.

After yesterday's trailer, YouTuber Ls Central uploaded a video gathering all the information available about Duval's character, if you're curious to learn more.

What Is The 'Shirtless Jason' Meme?

The shirtless meme and scene of Jason Duval is a viral image taken from the second GTA VI trailer, which features a brief moment of Jason shirtless that quickly went viral this week, sparking an avalanche of content and fans thirsting over his muscular body.

How Is The 'Shirtless Jason' Being Used As A Meme?

The memes typically show screenshots or clips of GTA VI's Jason sans-shirt, accompanied by captions that highlight the humorous side of fans' throwing compliments about the character's attractiveness.

For example, X user @GameRoll_ said Jason and Lucia are the "FINEST video game protagonists in HISTORY LMAO" in a tweet from May 6th, 2025, that's since racked up over 1.5 million views.

TikTokers also quickly posted fan edits using the shirtless Jason scene. For instance, TikTok user @fatherfigvre combined several scenes from the GTA VI trailer in a Jason fancam edit posted on May 7th that accumulated more than 72,000 likes in a day.

@fatherfigvre Jason Duval in GTA VI. #gtavi #gta6 #gta #grandtheftauto #gtaedit #grandtheftautovi #grandtheftauto6 #gtaviedit #jasonduvalgta #aestheticedits #edits ac @luka 🦇 dt @tiku @ᴶᵃʸ @simon @NOVEE @Jesse @lxmedits ♬ original sound – anders

What Are Some Notable 'Shirtless Jason' Meme Examples?

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For the full history of Shirtless Jason (GTA VI), be sure to check out Know Your Meme's entry for even more information.