Overview

Forever 21 Bankruptcy refers to the announced bankruptcy of clothing retailer Forever 21, a clothing store for millennial women that grew popular in the twenty-first century. When the bankruptcy was announced on August 28th, 2019, Twitter users joked about the various stereotypes associated with the store in schadenfreude of the news.

Background

On August 28th, 2019, CNBC reported that Forever 21, a popular clothing store chain which has mostly served young women since its inception in 1984,^[1] was considering filing for bankruptcy. CNBC reported the company has struggled to keep stores open as many consumers shift to online shopping.

Developments

As the news spread on Twitter, users made several jokes about the news. Many tweeted jokes about stereotypes of the store, such as its tendency to sell to thin people. Twitter user @GMPaiella tweeted, "Flying a $9 chihuahua-sized crop top at half mast today out of respect for Forever 21's bankruptcy filing," gaining over 660 retweets and 5,300 likes (shown below, left). User @cmclymer tweeted, "With Forever 21 going bankrupt, I have no idea where I'm going to get dresses displayed as size 14 that are actually size 4."

Others tweeted that they were excited about the store's impending sales due to the bankruptcy. Twitter user @sweetmothaasd tweeted her excitement about clearance sales, gaining over 2,000 retweets and 14,000 likes (shown below, left). User @_2much2say_ tweeted a Trying Kombucha meme about the impending sale, gaining over 1,700 retweets and 8,500 likes (shown below, right).

Search Interest

External References