Forever 21 Bankruptcy

Forever 21 Bankruptcy

Updated Sep 04, 2019 at 04:21AM EDT by andcallmeshirley.

Added Sep 03, 2019 at 02:38PM EDT by Adam.

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Overview

Forever 21 Bankruptcy refers to the announced bankruptcy of clothing retailer Forever 21, a clothing store for millennial women that grew popular in the twenty-first century. When the bankruptcy was announced on August 28th, 2019, Twitter users joked about the various stereotypes associated with the store in schadenfreude of the news.

Background

On August 28th, 2019, CNBC reported that Forever 21, a popular clothing store chain which has mostly served young women since its inception in 1984,[1] was considering filing for bankruptcy. CNBC reported the company has struggled to keep stores open as many consumers shift to online shopping.

Developments

As the news spread on Twitter, users made several jokes about the news. Many tweeted jokes about stereotypes of the store, such as its tendency to sell to thin people. Twitter user @GMPaiella tweeted, "Flying a $9 chihuahua-sized crop top at half mast today out of respect for Forever 21's bankruptcy filing," gaining over 660 retweets and 5,300 likes (shown below, left). User @cmclymer tweeted, "With Forever 21 going bankrupt, I have no idea where I'm going to get dresses displayed as size 14 that are actually size 4."


Gabriella Paiella @GMPaiella Flying a $9 chihuahua-sized crop top at half mast today out of respect for Forever 21's bankruptcy filing 10:51 AM Aug 29, 2019 Twitter Web App Charlotte Clymer @cmclymer With Forever 21 going bankrupt, I have no idea where I'm going to get dresses displayed as size 14 that are actually size 4. 7:16 AM Aug 29, 2019 Twitter Web Client

Others tweeted that they were excited about the store's impending sales due to the bankruptcy. Twitter user @sweetmothaasd tweeted her excitement about clearance sales, gaining over 2,000 retweets and 14,000 likes (shown below, left). User @_2much2say_ tweeted a Trying Kombucha meme about the impending sale, gaining over 1,700 retweets and 8,500 likes (shown below, right).


Miracle the Stallion @Sweetmothaasd Replying to @csilly_ and @lexifin0 All I could Forever 21... is filing.. for BANKRUPTCY? hear was WHOLE STORE CLEARANCE GIF 10:05 AM Aug 29, 2019 Twitter for iPhone Viv _2much2say_ Forever 21 Forever 21 clothes and now that it's goin bankrupt so their small there'll be a sale sizes 11:26 PM Aug 28, 2019 Twitter for iPhone

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Top Comments

Gone
Gone

I didn't even know this store even existed.

I also didn't know there were people happy it might go out of business.

Not sure how I feel about that last one. Unless you're talking about a business that uses foreign slave labor/sweatshop labor, kills franchises like EA, or kills puppies and kittens just for fun, I don't think it's nice to celebrate a company going out of business since, you know, people are going to lose their jobs, not just the owners.

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