IndiHome Paket Phoenix / Streamix

About

IndiHome Packet Phoenix (or IndiHome Paket Streamix) refers to parody videos of an Indonesian commercial set to "Goyang Ubur Ubur" by Hendro Engkeng. In the videos, two workers known as Mas Agus and Mas Pras advertise internet plans by Indonesian internet service provider IndiHome.

Originating from a viral video posted in April 2020, the parody became a popular bait-and-switch meme in Indonesia in late May 2020, achieving worldwide attention a few months later in October 2020.

Origin

On April 30th, 2020, an unknown Indonesian user uploaded to YouTube an edit of a commercial by Indonesian internet service and landline provider IndiHome.^[1] In the parody commercial, two IndiHome workers, referred to as Mas Agus and Mas Pras, making shocker (aka "two in the stink, one in the pink") and shaka hand gestures advertise internet plans by IndiHome titled IndiHome Paket Streamix and IndiHome Paket Phoenix, both launched^[2][3] by IndiHome in December 2019. The video is set to a remix of song "Goyang Ubur Ubur" by Hendro Engkeng,^[4] a song that previously went viral among Indonesian TikTok users in late 2019. The original video has since been removed^[1] (reupload shown below).

Spread

The video did not see notable use in memes until a few weeks later in late May 2020, when it gained popularity among Indonesian users on Facebook and Instagram, primarily in bait-and-switch videos. For example, on May 27th, Facebook^[5] user Tezi posted earliest viral meme using the clip, a Want to Be Dominated / Will Dominate You meme that received over 960 views and 1,900 shares in four months (shown below). On May 30th, 2020, Facebook^[6] user Mr.Yapss uploaded a meme that received over 1,400 reactions in the same period. On May 31st, Facebook^[7] group Shitpost Gamers .BETA Test uploaded an edit that received over 2,700 reactions.

The meme maintained viral popularity in Indonesia in early June 2020, with multiple viral examples posted on Facebook, Instagram and other social media. Often, the meme showed up when an unrelated video would unexpectedly cut to Mas Agus' face and transition into the mock commercial. On June 3rd, 2020, YouTube^[8] user Rhinoo Yofran posted a compilation of IndiHome memes that received over 1.3 million views in four months (shown below, left). A 21st Century Humor edit posted by YouTuber^[9] Kucing Menangis on June 14th, 2020, received over 451,800 views in the same period (shown below, right).

In October 2020, the meme reached mainstream recognition outside of Indonesia, with memes utilizing the clip posted on Instagram^[10] and Twitter]

Mas Agus and Mas Pras Identity

In late June 2020, YouTube^[12][13][14] channel KK TV posted three videos and interviews with Mas Agus and Mas Pras (videos shown below).

Mas Pras Gone Missing

On August 11th, 2022, Prytha Pramesthi via her Facebook^[15] and Twitter^[16] accounts uploaded posts about her brother Prasasto a.k.a Pras who had been missing since August 1st, 2022. In the post, she explained that he left to find a new job around Kedurus, Surabaya, Indonesia on July 28th. On the next day, he found a job in probational period at a plastic spoon factory.

Pramesthi reported that on August 1st, 2022, Prasasto went home to borrow some clothes from his friend using a motorcycle. His dad felt uncomfortable because Pras didn't drive the motorcycle, but rode on his friend's back. A few days later, the family was unable contact Pras anymore which made them worry. The post from Prytha Pramesthi received more than 5,900 reactions and 7,000 shares in one day, and the tweet received more than 1,200 likes, respectively (shown below).

On August 13th, 2022, Prytha Pramesthi posted on Facebook^[17] saying that her brother Mas Pras had been found, and returned home safely after a 12 day absence. The post received 999 reactions and 520 shares.

Various Examples

Template

Search Interest

External References