About

It's Cool When They Do It refers to a TikTok trend using the song "Back End" by Finesse2Tymes (primarily the lyrics, "It's cool when they do it (It's cool, huh?), it's a problem when I do it, fuck 'em (Fuck 'em)) in which creators use a TikTok filter called "Police Runner" that shows their head running away from a cop car while text overlay portrays a humorous double-standard they're being humorously arrested for. The trend started in mid-2022 and is similar to the Me If X Becomes Illegal trend that used Akon's song "Locked Up."

Origin

Rapper Finesse2Tymes released his son "Back End" on July 22nd, 2022, as its own single.^[1] The music video for "Back End" was also uploaded to YouTube^[2] on July 22nd, earning roughly 10.9 million views in one month.

On August 20th, 2022, TikToker^[3] babysosa233 replied to a comment in a video, using "Back End" sound on TikTok. Over the course of two weeks, the video received roughly 301,300 plays and 34,400 likes (shown below, left). On August 25th, 2022, TikToker^[4] roddd2x used the song and its lyrics, "It's cool when they do it (It's cool, huh?), it's a problem when I do it, fuck 'em (Fuck 'em)," with text overlay reading, "When you finally try to scam." Additionally, roddd2x used the TikTok filter^[5] "Police Runner" created by TikToker^[6] byten21 on July 4th, 2022, to show his head running away from a cop car. Over the course of one week (shown below, right).

Spread

On August 26th, 2022, TikToker^[7] funny_man_dakota posted an iteration of roddd2x's format, writing in text overlay, "When she gets drunk and kiss her bestie, but when I kiss her bestie it starts an argument." The aforementioned TikTok earned roughly 739,800 plays and 110,800 likes in one week (shown below, left). On August 27th, multiple TikTokers uploaded videos following the format. The most viral instance was posted by TikToker^[8] hblakeburn, who received roughly 3.2 million plays and 581,100 likes in six days (shown below, right).

Verified TikTokers added to the trend going into the last week of August 2022, including Monty Lopez^[9] and Bryce Hall^[10] who both referenced in their videos Addison Rae's mom being with Yung Gravy. By September 2nd, 2022, the sound^[11] had accumulated roughly 156,200 videos.

Various Examples

Search Interest

External References