Not You / Tú No
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Not You / Tú No is a series of multi-pane image macros in which the author expresses positive sentiments toward eight of the photographs in the image except for the middle one, which has the caption "not you" or "tú no," excluding them from the compliment.
The earliest example of "tú no" comes from the Netflix Latino Facebook account. On June 15th, 2017, the account posted a nine-panel image featuring supporting characters from various Netflix original shows. Each photo has one word from the sentence "Ellos se ganaron nuestro corzaóm aun siendo secundarios," which roughly translates to "They have conquered our hearts despite being secondary characters." However, the middle image, one of 13 Reasons Why villain Courtney Crimsen had the words "tú no" over them.
Netflix Latino's post received more than 53,000 reactions, 3,900 comments, 9,500 shares in under three weeks.
Over the next day, more accounts began using the format created by Netflix Latino.
On June 26th, the Facebook account UNILAD Gaming posted an English-language version of the meme, featuring characters from Rainbow six. The post received more than 14,00 reactions, 1,900 shares and 3,100 comments in six days. When posted to Reddit's /r/Gaming subreddit by Redditor unknownharris, the image received more than 2,300 points (91% upvoted).
On June 29th, Redditor Spartan098 posted "Not you" memes on the rise? Potential format?" on the /r/MemeEconomy subreddit. The following day, Redditor monstercake posted in the /r/OutOfTheLoop subreddit "What is the origin of this new "not you" meme?"
 Facebook – Netflix Latino's Post
 Mediawork – The Meme Not Goes Crazy on the Web
 Wiki – Courtney Crimsen
 Facebook – UNILAD Gaming
 Reddit – Rainbow Six Siege in a Picture
 Reddit – What is the origin of this new "not you" meme?
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Thrash95 (former Sonic Prime)
Jul 04, 2017 at 04:01PM EDT
Jul 03, 2017 at 04:08PM EDT
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