About

"Take It Easy, Dude, But Take It" is a memorable quote uttered by American ethnobotanist, author and psychedelics advocate Terence McKenna. The phrase, taken from a documentary on McKenna, has inspired a series of image macros and GIFs.

Origin

The phrase was originally uttered in the first episode of the documentary series "The Millennium Tour," which was released in 2001. On May 7th, 2010, YouTuber Digiteal posted the clip. Within a decade, the video received more than 26,000 views (shown below).

Spread

On December 6th, 2013, Redditor ^[1] THE_darkknight_pees shared the clip in the /r/Psychonaut subreddit. The post received more tahn 100 points (94% upvoted) and 35 comments in less than six years.

On October 8th, 2017, Tumblr ^[2] user posted two GIFs from the clip. The post received more than 547,000 notes in less than three years (shown below, left and right).

The following year, on January 8th, 2018, Redditor^[3] Metatronix shared the clip on the /r/youtubehaiku subreddit. The post received more than 2,000 points (98% upvoted) and 40 comments in less than two years.

On May 12th, 2018, Facebook GalacticScholarConsciousness shared a remix of the clip. The post received more than 5,000 views in less than two years (shown below).

Various Examples

Search Interest

External References