Game Freak Pokemon GigaLeaks hack example image.

Game Freak Pokémon GigaLeaks

Part of a series on Pokémon. [View Related Entries]
[View Related Sub-entries]

Updated Oct 15, 2024 at 01:05PM EDT by Zach.

Added Oct 13, 2024 at 11:53AM EDT by sakshi.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

Related Explainer: What Was Uncovered In The Game Freak Giga Leaks Of 2024? Memes About Skyla, Typhlosion, and Octillery Explained

Featured Episode

Editor's Note: This entry contains spoilers for upcoming Nintendo and Game Freak releases, including POKÉMON; read at your own risk.


Overview

Game Freak Pokémon GigaLeaks refers to an October 12th, 2024, data leak from Pokémon developer Game Freak, supposedly revealing information about Nintendo's next-gen console, an unannounced 10th generation Pokémon game, as well as Pokémon Legends Z-A. The leaks were reportedly first shared on a private Discord server before Pokémon enthusiasts on X / Twitter and 4chan's /vp/ board began discussing the information in the leaks in detail. Game Freak subsequently confirmed the news later on October 12th. The leak reportedly indicated the name of the Game Freak employee responsible, with tech enthusiasts speculating that he may have been a victim of a phishing scam. Notable memes and discourse that emerged surrounding the leaks include jokes about Typhlosion, Octillery, Slaking and memes about Skyla.

Background

On October 12th, 2024 several Pokémon and Nintendo enthusiasts on the internet began discussing a supposedly large data leak from Game Freak circulating online.

That day, X[1] user @nintendeal made one of the first notable posts acknowledging the leak before subsequently deleting the tweet. Nonetheless, the tweet was reposted to 4chan's[2] /vp/ board on October 12th as well, with initial information from the leak being shared on the subsequent thread.


NO NINTENDEAL Nintendeal ❤ @Nintendeal Subscribe massive Game Freak leak happening right now including source code for Pokémon HG/ SS and BW2 along with the Pokémon leaks is further confirmation that Switch 2's internal codename is indeed Ounces I will not be posting links or images, sorry 3:40 PM - 12 Oct 24 · 26.5K Views 62 Reposts 39 Quotes 563 Likes 108 Bookmarks File: SmartSelect_20241012_155803 X.jpg (315 KB, 1011x1229) Nintendeal Nintendeal Subscribe massive Game Freak leak happening right now including source code for Pokémon HG/ SS and BW2 along with the Pokémon leaks is further confirmation that Switch 2's internal codename is indeed Ounces I will not be posting links or images, sorry 3:40 PM-12 Oct 24-26.5K Views 62 Reposts 39 Quotes 563 Likes Pokemon Giga Leaks Anonymous 10/12/24(Sat)15:58:59 No.56561166 >>56561184 >>56561225 >>56561237 >>56561250 >>56561258 >>56561263 >>56561272 >>56561293 >>56561309 >>56561313 >>56561555 >>56561693 >>56561798 >>56561948 >>56563570 >>56563888 Ummmm..? Anonymous 10/12/24(Sat) 16:00:25 No.56561171 >> fake >> 108 Bookmarks Anonymous 10/12/24(Sat) 16:00:25 No.56561172 h-------- bros we got more unreadable japanese source code to go through woopiee Anonymous 10/12/24(Sat) 16:01:49 No.56561184 >>56561166 (OP). leaking everywhere

On October 13th, 2024, Game Freak then acknowledged the leak, saying that confidential information had been subject to "unauthorized access by a third party" and that over 2,000 pieces of employee information had been stolen from the company.[3]

The Twitter / X account @CentroLeaks[4] began posting notable information about upcoming Pokémon games, as well as Pokémon lore uncovered from the leak on October 12th, 2024. The first round of leaks showed beta versions and concept art of Gen 3 Pokémon, while subsequent leaks delved into the creation lore of the Pokémon universe.

Developments

On October 13th, 2024, multiple unreleased pieces Pokémon lore or origin stories began making the rounds online amid the leaks. X user @CentroLeaks posted three such "creation myths" unearthed from the Game Freak leak, each depicting relations between man and Pokémon, both intimate and violent. @CentroLeaksa[8] post, titled, "WTF Game Freak," gathered over 26,000 likes in a day.


Theme: The Collapse of Culture and Relationships There was a time when the boundary between Pokémon and humans was blurred. In a coastal village, there was a man. One day, as he was walking along the shore, he found a female Octillery washed up on the beach. The man had relations with the Octillery and then threw it back into the sea. The next day, he went to the same spot and found the same Octillery again. He once more had relations with it and threw it back into the sea as before. One night, after several days had passed, the man had a dream. In the dream, the Octillery spoke to him. "I cannot come to you, but I will deliver our child to you. It is our child, yours and mine." The next morning, the man went to the place where he had met the Octillery. There, he found a boy. The man took the boy home and raised him. Time passed, the boy grew into a young man, and the father passed away. The young man was always lonely. One day, as the young man was walking along the shore, he saw a group of people playing in the distance. They all held very large swords in their hands as they danced. The young man approached the people, and as he got closer, he saw that Sharpedo were playing along the beach. When he tried to get even closer, the Sharpedo suddenly leapt into the sea all at once. However, one of the Sharpedo lingered, looking around three times before swimming away. At the spot where the Sharpedo had been playing, there was a large sword lying on the ground. It was a shape he had never seen before, and it was very sharp and pointed. The young man took the sword home. The next day, the young man took the sword and went into the forest. While walking through the forest, he encountered an Ursaring. He tried slashing at the Ursaring's mouth with the sword, and the mouth was easily severed. Next, he stabbed at the Ursaring's eyes, and they were easily pierced. Finally, the young man thrust the sword into the Ursaring's chest, and the Ursaring died effortlessly. That day, the young man killed thirty Ursaring. After that, he always carried the sword with him, playing by injuring the Pokémon he encountered or cutting off parts of their bodies. One autumn, while the young man was searching for firewood, he lost his way. After walking for a while, he stumbled upon an Ursaring's den. Inside, there was an elderly Ursaring lying down. The elderly Ursaring looked at the young man and said, "Come inside." The young man hesitated, but as it was getting dark outside, he entered the den. Before long, people began to enter the den one after another, filling the room completely. Looking closer, he saw that all the people had scarred faces, and some were missing their eyes. They were chatting among themselves, but the young man ignored them and fell asleep. At one point, he woke up to find the elderly Ursaring lying beside him. He fell asleep again. When he awoke once more, there were many people around, talking about something. Again, the young man ignored them and went back to sleep. When spring arrived, the elderly Ursaring spoke. "Do you want to go home? Then I shall send you home. When you return, a Wailord will soon be found near the village. Go there. We will send a man. You must leave the sword behind and bring a witness. Why did you do such things, cutting faces and slicing off noses?" The elderly Ursaring escorted the young man back to the village. Upon his return, the young man recounted everything that had happened to the villagers. The following morning, the young man took some villagers with him and headed to the shore. As they walked along the coast, they found a large Wailord. Nearby, on the beach, was a Teddiursa. When it noticed the young man, the Teddiursa hid in the forest, and a large Ursaring came out in its place. As the Ursaring charged at him, the young man tried to draw the sword he had hidden, but it got stuck, and he couldn't pull it out. So, he rushed at the Ursaring with his bare hands. The young man and the Ursaring grappled, punching each other's faces. They strangled each other with all their strength. And so, they choked each other to death, collapsing on top of one another. The villagers went back and told others what they had seen. Theme: Original Sin Based on the Current Pokémon World In the distant past, when the boundary between Pokémon and humans was still blurred, there was a woman and her companions. Every day, they were bored, so they would often catch Slakoth living in the nearby forest. They played cruel games with the captured Slakoth, sometimes killing them for fun, gouging out their eyes, or cutting off their ears. One day, the woman was walking alone in the forest and saw a Slakoth hanging from a tree. She climbed the tree to catch it, but slipped and injured herself. At that moment, a Vigoroth appeared. This Vigoroth had a torn ear. The woman, startled, tried to flee, but her injured leg hurt too much, and she couldn't move. The Vigoroth with the torn ear suddenly attacked her when it saw her. The woman lost consciousness. When she awoke, she was in an unfamiliar place. Before her lay a clear lake, surrounded by trees, from which many Slakoth and Vigoroth were hanging. All the Pokémon bore wounds somewhere on their bodies-marks left by the woman and her companions. Upon closer inspection, she noticed that some of the Slakoth hanging from the trees were corpses. They were the very Slakoth that the woman and her friends had killed and discarded. The Slakoth were throwing those corpses into the lake. Terrified, the woman tried to run away, but a Slaking appeared. This Slaking also had a torn ear. The woman realized that this was the same Vigoroth she had seen earlier, and fear overwhelmed her, causing her to faint once more. When the woman regained consciousness, she found herself at the entrance of the forest near her home, surrounded by her friends. They carried her back to her house. Some time later, the woman gave birth to a child. But it wasn't a human child-it was a Slakoth. She intended to abandon it, but couldn't bring herself to do so. She stopped meeting with her friends and decided to raise the Slakoth. One day, her friends, concerned about her, visited the area near her home. They found the Slakoth sleeping there- the child of the woman. As they always did, they caught the Slakoth, stabbed it in the chest, and killed it. They took its corpse and headed to the woman's house. When she saw the slain Slakoth, the woman was overwhelmed with sorrow. She grabbed the Slakoth's body and ran deep into the forest. Her friends, shocked, chased after her. As they ventured deeper into the forest, the surroundings suddenly opened up, and they found the same clear lake from before. Around the lake were many Slakoth and Vigoroth. The woman stood before the lake, and, holding the lifeless body of the Slakoth, she threw herself into the water. Afterwards, the woman's friends began to treat Slakoth as companions, just as she had in her final moments. Theme: The Relationship Between Humans and Pokémon / Human-like Ways of Thinking Long ago, when the boundary between Pokémon and humans was unclear... There was a village somewhere. One day, a girl from that village went into the mountains to gather firewood. She found well-dried, deadwood deep in the forest, so she kept going further in. Before she realized it, the sun was setting, and she had lost her way. Around her, there were droppings from a Typhlosion, which made the girl anxious. Just then, a man appeared from the other side of the forest. His face didn't resemble anyone from the village, but he was very handsome. The man said: "You must be lost, right? I know the way down the mountain, but with your pace, it would be midnight before we get there. I'll take you back tomorrow morning, so why don't you rest at my place tonight?" The girl had no choice but to agree to the man's suggestion. The man took her hand and began to walk. As evening fell, they arrived at a large cave. "This is my home. You must be hungry, right? Wait here." Saying that, the man went outside the cave. After he left, a red light shone from far away in the mountains, and there was the sound of trees swaying. Before long, the man returned, carrying many red berries. He said: "Eat this, then let's sleep for the night. Even if you wake up before I do, don't look at my face." The next morning, when the girl woke up, the man was still asleep. She honored their promise and stayed lying down, waiting. Before long, she fell back asleep. She was awakened by the man's voice. When she looked outside, the sun was already setting. "Today, we'll eat green berries. Wait here." With that, he went out of the cave. After he left, the same red light shone from far away, and the sound of trees swaying echoed once more. By the time the sun had set completely, the man returned, carrying many green berries. He said: "Eat this, then let's sleep for the night. Even if you wake up before I do, don't look at my face." The girl expressed her concern that her family would be worried and that she wanted to go home soon. The man yawned widely and tapped her on the head. At that moment, she completely forgot about her family and home. The two of them ate the green berries together and then fell asleep. The same routine continued, with them waking up when the sun had set, the man going out to gather berries, and the two of them eating and sleeping together. Eventually, the girl realized that the man was a Typhlosion. As winter approached, the Typhlosion dug deeper into the cave and said to the girl: "Go and gather wood for firewood. Break off the branches from the higher parts of tall trees." The girl tried to do as the Typhlosion instructed, but the tall trees scared her, so she could only climb the shorter ones. When she brought back some branches, the Typhlosion said: "That won't do. If it's not from higher branches, humans will find us." When the snow began to fall, the two of them lived in the depths of the cave, mostly sleeping. There was plenty of food. Occasionally, they would wake up, eat, and then go back to sleep. One day when she awoke, the girl was holding a child. After several days and nights passed, the Typhlosion said: "Your father is looking for you. But you are my wife, so I can't return you. I will have to fight him." The girl pleaded: "Please don't do that. Don't kill my father. How can I live with you if you kill my family? You are a good person. So, please stay here with me and sleep." "Alright. Let's stay here and sleep." The man nodded. The next night, the Typhlosion woke the girl and said: "Your father is close by. Go and see." When the girl went outside, a snowstorm was raging. She climbed a low tree and broke off a branch. When she returned to the cave, the Typhlosion was singing a song she had never heard before. "You broke off a branch, didn't you? Soon, your father will come here. I am going to do something bad to your father. If I am killed, take my eyes, my voice, and my heart. Build a fire at the spot where I was killed and burn them. And while they burn, sing this song until the fire goes out." The girl said: "Please don't do it. Don't kill my father. If anyone is to be killed, let it be you." "Goodbye. We will never meet again." With those words, the Typhlosion went outside. After a while, there was a loud noise, and when the girl looked outside, she saw her father had killed the Typhlosion. She rushed out and said to her father: "Father, you have killed my husband. I have been living with him all this time. He was my husband. Please give me my husband, the Typhlosion's eyes, voice, and heart." The girl built a fire at the place where the Typhlosion had been killed and put his eyes, voice, and heart into the flames. She sang the song the Typhlosion had taught her until the fire burned out. The girl's father built a small hut on the edge of the village for the girl and her child to live in. Eventually, spring arrived. The young men of the village often teased and tormented the girl and her child. It became worse over time, and one day, they tried to drape a Typhlosion's pelt over them. The girl returned home and pleaded with her parents: "Please tell the villagers to stop teasing us. If they put that pelt on us, we will surely become Typhlosion. We are already half-Typhlosion as it is." Despite the parents' pleas, the villagers did not listen. In fact, they found it even more amusing and eventually draped the Typhlosion pelt over the girl and her child. At that moment, they howled loudly and vanished into the depths of the forest. The two were never seen again. And so, people came to understand: Typhlosion are half-human beings.

Pokémon fans reacted to the news that the creators of the game had been harboring lore information that pointed to human-pokémon relations on October 13th, including X[9] user @BrendanBlaber, who wrote, "After reading through the Game Freak leaks, I think it might be possible that the reason their games feel so rushed is because they have to spend 30% of their manpower silencing the guy who keeps submitting 'HUMANS AND POKEMON USED TO MATE' over and over again," gathering over 40,000 likes in a day.


Brendan Blaber @BrendanBlaber ... After reading through the Game Freak leaks, I think it might be possible that the reason their games feel so rushed is because they have to spend 30% of their manpower silencing the guy who keeps submitting "HUMANS AND POKEMON USED TO MATE" over and over again. 4:41 PM • Oct 13, 2024 819.9K Views 112 3.7K Post your reply 43K ☐ 3K Reply Brendan Blaber @Brendan Blaber .7h NORMAL DEVELOPER: I think it'd be nice if Pokemon could follow behind you. What have you guys been working on? :) LUNATIC: OKAY, SO THIS WOMAN STABBED A BUNCH OF SLAKOTH IN THE EYES UNTIL ONE DAY A SLAKOTH CAME OUT OF HER VAGINA 6 143 4.3K il 71K

Typhlosion Lore

On October 13th, 2024, X[4] user @GireumNewTown posted excerpts showing possible Pokémon lore uncovered in the leak, including a story about how the fire-type Pokemon Typhlosion kidnaps a girl and makes her give birth to a human-Pokemon hybrid. The post gathered over 45,000 likes in a day.


Other internet users on X and Reddit reacted to the lore leak, making memes and jokes about other Pokémon side-eyeing Typhlosion. X[5][6] users @randidesu (seen below, top) and @brycecarringto5 (seen below, bottom) both posted fan art about the new Typhlosion lore, gathering over 42,000 and 23,000 likes, respectively, in a day.




Also on October 13th, X[7] user @MekkanicalSol posted a meme animation about Typhlosion, gathering over 15,000 likes in a day.


Skyla AKA 'Sexy Pilot'

On October 13th, 2024, the X account @CentroLeaks[10] posted about how a Pokémon developer had characterized an in-game character as a "C6 Flight 'Sexy Pilot,'" adding images of Jennifer Lopez as inspiration. The post gathered over 19,000 likes in a day. It is widely believed that this was referring to the Generation V Gym Leader Skyla.


SPOIDERS Centro LEAKS @CentroLeaks Official character profiles from Gen 5 Skyla Yes, Game Freak really wrote that *C6 Flight "Sexy Pilot" Gender: Female Age: 18 years old Occupation: Pilot Ethnic group: Hispanic Family Structure: Father, Mother, Brother Person: Atashi 2 Person: You/Kimi Personality: Big, cheerful, passionate Distance Taste-Specialty: Music (playing steel bread), shopping Not ood at water, swimming Follow Features: Jim is a leader and pilot. The pilot of a cargo plane transporting goods to the C6, separated from the outside world by a rugged mountain range. Her gym is the cargo plane itself, and the gym trainer is the crew. Most of the gym trainers are men, and many are rough because of the harshness of their work, but they are honest in front of her.He is called "Aneki" and admired. His personality is so positive that he seems to be lacking in thought, and he has an ethnic temperament.In C6, which is separated from the outside world, many humans are distant relatives, and The eastern power is very strong. Since they are originally immigrants, they use a language other than the official language. Therefore, there is a peculiar habit (theory) in ordinary leaves. Physical charaderistics O Appearance: 165cm tall Around 53 kg in weight. Brown skin. It is slim, but only the chest is large. Dark eyes facial features. O Clothing: Casual clothing such as hot pants and tank tops. More exposure. O Person, appearance image: Isabella Fontana, Jennifer Lopez 12:17 AM - Oct 13, 2024 3.9M Views

Also on October 13th, 2024, other X users began posting jokes about how Game Freak's designs for Skyla focused on her sex appeal. X[11] user @Shock_and_Roll gathered over 60,000 likes in a day on an October 13th post, while @Trekov1[12] gathered over 40,000 likes on a meme comparing Game Freak's designs for Elesa vs. Skyla.


PK Gaming @Shock_and_Roll Oh Gamefreak C6 Flight "Sexy Pilot" Gender: Female Age: 18 years old Occupation: Pilot Ethnic group: Hispanic • 12:10 AM Oct 13, 2024 1.2M Views ... cupation Mode Fanstucture Mother 1 person: 12 person: You Penalty Temperamental Encora instabilty Potty Specialty Collecting stuf What is not good at Mother Features: Gym leader and There is no day when Dells ad is emblazo she does Enter the industry The socal skils honed in the rid of see and mu It is a beautiful girl. As a means to rele the met Tim not going to let you down," he said He per cold blooded g hus P O Appearance 190cm tal Around in weight The head Baby face O Attire: Party dress of pants, etc. to cash cool O Person, appearance age: Gemma Ward she's a model education of excel and at a young age good at expressing my wil eeding with people a card to becom gym leader sion that's inorganic and does not have sex appe "Sexy Pilot"

Octillery Lore

Octillery Game Freak Leaks refers to a notable story uncovered in the 2024 Game Freak Pokémon Gigaleak in which the Pokémon Octillery, an octopus-shaped Pokémon, had sexual relations with a man and bore him a son. The story was one of several that drew commentary and jokes due to the graphic, non-canonical lore for Pokémon uncovered in the leaks, along with stories regarding Typhloshion and Slaking.


Theme: The Collapse of Culture and Relationships There was a time when the boundary between Pokémon and humans was blurred. In a coastal village, there was a man. One day, as he was walking along the shore, he found a female Octillery washed up on the beach. The man had relations with the Octillery and then threw it back into the sea. The next day, he went to the same spot and found the same Octillery again. He once more had relations with it and threw it back into the sea as before. One night, after several days had passed, the man had a dream. In the dream, the Octillery spoke to him. "I cannot come to you, but I will deliver our child to you. It is our child, yours and mine." The next morning, the man went to the place where he had met the Octillery. There, he found a boy. The man took the boy home and raised him. Time passed, the boy grew into a young man, and the father passed away. The young man was always lonely.

Pokémon Creation Myth Leaks

On October 13th, 2024, several Pokémon fans discussed a document found in the leak that appeared to describe the origin and creation of the Pokémon world. 4chan's[13] /vp/ board saw numerous users translating the document and diagram as it garnered attention on the site.


DPのポケモン神話に基づく配置図 "Birthly"? [バースリー Dragonite Entei (エンテイ Raikou ライコウ ホウオウ Ho-Oh Suicune スイクン レイ ミュウ Mew "Ry" Latios カイリュー (Uxie) ラティオス Metagross Rayquaza Aus Kyogre Celebi ギャラドス (Arceus) メタグロス (レックウザ (セレビィ 【カイオーガ "Smilay"? スマイレー Gyarados Tyranitar Moltres (ファイヤー Lugia ルギア アウス バンギラス "la" エア Zapdos [サンダー] ハイ '"Hy" (Azelf) (Dialga) Latias ラティアス "Ea" (Palkia) "Ay" (Mesprit) グラードン Groudon ゴードン ダーブ サーン (フリーザー Articuno "Dahabu"? Jirachi ジラーチ "Saan"? "Gordon"? デオキシス Deoxys 神話の構成 |創造の神 |絶対神 AUS すべての神 God of All 時空 物質界の神 JA EA 空間の神 時間の神 God of Te God of Space |こころ 精神界の神 RY | 知識の神 God of Knowledge AY 感情の神 God of motion HY 意志の神 God of Will power 3つのバランス調和の神 內銀河 9つの支え |支えの神 | RAYQUAZA 天空の神 | GROUDON 大地の神 KYOGRE ILATIOS Supporting METAGROSS Gods Pseudo Legendaries LATIAS || DRAGONITE GYARADOS TYRANITAR DAHABU SAAN GORDON 海の神 外銀河 |3つの創造 創造の神 HO-OH |LUGIA TEX 3種のしもべしもべの神 SUICUNE, ENTEL RAIKOU Servant Gods | ARTICUNO, ZAPDOS, MOLTRES REGICE, REGIROCK, REGISTEEL 6つの隠れ アイ レジアイス レジロック Regirock Regice テックス "Tex" (Regigigas) ※円のサイズ=パワー レジスチル Registeel 見えない神 MEW Mythica's o CELEBI DEOXYS JIRACHI SMILAY BIRTHLEE Aug/1/2005 GAME FREAK inc. Junichi Masuda Anonymous Sun 13 Oct 2024 08:30:43 No.56573622 Report Quoted By: >>56573640 >>56573673 >>56573699 >>56573788 >>56573821 >>56578321 >>56573116 [1/2] In the beginning, there was a vortex of chaos. All mixed slowly together, and everything was a blur. One day, a large egg appeared in the center of the chaos. For a long time, the egg continued to shake. Eventually, the vortex stopped, and the egg broke. The absolute god AUS was born. The scattered fragments of the egg transformed into giants, and attacked the newly born AUS. However, AUS quickly grew, and continuously defeated the giants. At last, after a fierce battle, AUS defeated all the giants. The wounded AUS created an alternate self. As the left and right side of AUS's body were different, it created two selves. AUS gathered the body of the defeated giants, and poured its blood into them. From the one who resembled his left poured out light, so AUS named it IA, the god of light. From the one who resembled his right poured out darkness, so AUS named it EA, the god of darkness. To the two, AUS commanded that the world be filled with people, and fell into a deep slumber. Although IA and EA were different in appearance, they loved one another, were joined, and had many children. However, there still existed no world, and their frail children, who had nowhere to go, died one after the other. Though overcome with great sadness, IA and EA thought of creating a world where all could live healthy and prosperous lives. IA and EA called their children REI, the god of eyes; Al, the god of heart; and HAI, the god of voice. When REI open its eyes, everything that was there appeared. There was now contour and color in the world. When Al wished for it, everything that was there could be felt. A sense of calm spread. When HAI shouted, everything that was there trembled. A blessed timbre began to resonate.

Search Interest

External References

[1] X – nintendeal

[2] 4chan – /vp/

[3] Reddit – /r/Pokemon

[4]  X – GireumNewTown

[5] X – randidesu

[6] X – brycecarringto5

[7] X – MekkanicalSol

[8] X – CentroLeaks

[9] X – BrendanBlaber

[10] X – CentroLeaks

[11] X – Shock_and_Roll

[12] X – Trekov1

[13] 4chan – /vp/

Recent Videos 24 total

Recent Images 266 total


Top Comments

Calwings
Calwings Moderator

I love how the two important bits of lore that people seem to be most excited about in this are "this is the origin story of how Arceus created the entire Pokemon universe" and "Skyla is canonically a legal big titty Latina." The duality of man in action.

+94

+ Add a Comment

Comments (197)


Display Comments

Add a Comment


Howdy! You must login or signup first!