Increase Phone Brightness
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About
Increase Phone Brightness is a series of image macros featuring a black image that, when the brightness on one's phone or desktop computer is increased, reveals a hidden image, similar to Zoom In.
Origin
The earliest known usage of the meme was posted in the /r/dankmemes subreddit on September 27th, 2018 by Redditor IamVig99 (shown below).[1] The image features the text "Increase phone brightness," and when the prompt is followed, the image reveals a photograph of a moth and the text "ohhh yess." The post received more than 48,000 points (90% upvoted) and 600 comments in 24 hours.
Spread
That day, Redditors began posting variations of the meme. For example, Redditor[2] SpudMqn posted a meta version of the meme, asking readsers to "decrease phone brightness" (shown below, left).
On September 28th, Redditor[3] idfcZ posted the original meme in the /r/MemeEconomy. The post received more than 17,000 points (89% upvoted) and 1,700 comments in 24 hours.
That day, Redditor[4] Flare231645 posted a version featuring the Skull Trumpet (shown below, center). The post received more than 800 points (94% upvoted) and 45 comments in 24 hours.
Variations continued to appear throughout the day (example below, right).
Various Examples
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