Painfully Relatable Jack-O-Lantern

Painfully Relatable Jack-O-Lantern

Part of a series on Halloween. [View Related Entries]

Updated Oct 03, 2019 at 02:29PM EDT by Matt.

Added Oct 03, 2019 at 02:13PM EDT by Matt.

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About

Painfully Relatable Jack-O-Lanterns is an image edit series in which participants add text to a blank pumpkin, adding common irritations.

Origin

On October 2nd, 2019, the creative marketing agency Article Group (AG) tweeted [1] two templates of blank pumpkins. They captioned the post, "The spooky season is finally upon us, which means arguing about candy corn & of course, carving pumpkins! What’s a terrifying thing from your everyday life you'd write on a “painfully relatable jack-o-lantern”? Write your answer on one of these pumpkins. Winner gets a trophy!" Within 24 hours, the tweet received more than 1,200 likes and 245 retweets (shown below).


A Article Group @ArticleGroup The spooky season is finally upon us, which means arguing about candy corn & of course, carving pumpkins! What's a terrifying thing from your everyday life you'd write on a "painfully relatable jack-o-lantern"? Write your answer on one of these pumpkins. Winner gets a trophy! Twitter Web App 7:03 AM Oct 2, 2019

Spread

@ArticleGroup was the first to respond to their own tweet,[2] sharing an example with the word "Decaf Coffee" on the pumpkin. The tweet received more than 1,700 likes and 275 retweets in 24 hours (shown below, left).

Throughout the day, @ArticleGroup and others shared variations of the meme (examples below, center and right).

That day, Twitter[3] posted a Moments page about the examples.


Article Group @ArticleGroup so here's my pumpkin, for example: Decaf Coffee 7:04 AM Oct 2, 2019 Twitter Web App A Article Group G @ArticleGroup and here's our researcher, @DJSteveMcQueen's pumpkin "Hey,I know it's short notice,but can we get this by EOD?" 7:05 AM Oct 2, 2019 Twitter Web App Lincoln Freimund @ldfreimund Replying to@ArticleGroup do you have time to jump on a quick* call? *two hour 7:22 AM Oct 2, 2019 Twitter for Android

Various Examples


Chelly Brown @chllybrwn Replying to @ArticleGroup Copy to be supplied in Excel 7:47 AM Oct 2, 2019 Twitter for Android Liddle Coup C @DiagnoDee Replying to @ArticleGroup THERE ARE BROWN KIOS IN CAGES 3:56 PM Oct 2, 2019 Twitter for iPhone Kat Lap @lts_Katka Replying to@ArticleGroup **SCREAMING** Make it go viral Twitter Web App 7:24 AM Oct 2, 2019
Haywee @allmyideas_nope Replying to @ArticleGroup and @darth We need you to ome in EARY 9:34 AM Oct 2, 2019 Twitter for Android Pavel A. Samsonov @PavelASamsonov Replying to @ArticleGroup and @PAYOLETTER 12:08 ALUM 7:16 AM Oct 2, 2019 Twitter Web App BroOke @belizmarq Replying to @ArticleGroup YOUR STUDENT LOAN PAYMENT IS OVERDUE 7:45 AM Oct 2, 2019 Twitter for iPhone

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