[View Related Sub-entries]

Updated Aug 13, 2020 at 03:52AM EDT by shevyrolet.

Added May 01, 2013 at 02:38PM EDT by amanda b..

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.


Netflix is a streaming video service available in more than 40 countries supplemented with a DVD-by-mail service within the United States. It has more than 33 million subscribers as of May 2013.[2]


Netflix[1] was founded in 1997 by Reed Hastings[3] and Marc Randolph who wanted to rent and sell DVDs online. Since DVDs had only been introduced in 1995, they were still relatively rare in brick and mortar video rental stores like Blockbuster, but the entrepreneurs believed the format would eventually replace the bulky VHS.[4] The site opened for business on April 14th, 1998[5] with a selection of 925 DVDs, including some softcore pornography. 48 hours after the site went live, it had to shut down for a short period of time due to overwhelming demand. The disks could be rented for seven days at $4 each with an additional cost of $2 for shipping. The site also offered DVD purchases for several months before switching to rental-only.

The Avengers Armageddon NET ,袋 SONY Pick the Flix Out of Sight Vitr Reastratin Rebatgisir FitrFinderD Featured DVDs for Sunday, January 17, 1999 Eirst Time to Get Your First DVD Rental Free Blade Six Days, Seven Nights Rent it- 4.00 Rent It-4.09 Bemind Me Cta FREE DAD Rental from e.sylThe first DVD 'retal that yos pw' into your hopping cat will be priced at S0 Ltl. Woky. Saics is Blac a half-baman, half-SDaysS ScycaNichts sounds lke a vacation- ot Nobucking cul wherever he finds it. Can on a South Sea, desen island,6 anything but ~-.--.Do.1" adm he slop an ambitious vampiee (Sscphcn Datfun in the sun. ban Rcitman directed this who plans to magically sn th "Blood castaway coupie comedy. with Ecl andHhs The Easiest Way to Rent a DVD Giod" und make the world an inhuman Seastas an unlikcly couple in paradise Oslryour DVDs.and tbey ave via mail in 2-3 days Keep the DN Dh foe 7 fall days When you Check out more vampire ules lke Hm Stokcrs If you long to see more aching heans, check out iedase tdhe pee addessd. pe paid mailer and Dracula in orBodacking Blockbusn Cmplicated Couplcs Collection for other Collection grear DVDs Vitually ll DVD titles End thfus Young Cinematographer The Mask ot Zoro

Netflix Prize

In 2000, Netflix introduced a recommendation system known as CineMatch that utilizes Oracle database systems to cluster similar movies together using information from customer ratings. On October 2nd, 2006, the Netflix Prize[20]was launched, which encouraged researchers to create a more accurate algorithm for rating titles using a provided training data set of more than 100 million ratings for 17,000 movies. Within six days, someone had achieved a more accurate root mean square error (RMSE) with the data[21], beating Cinematch’s accuracy score. In June 2009, a group of scientists from across the globe achieved a 10.05% improvement in RMSE over Cinematch, winning the grand prize of $1 million.[22] That September, their algorithms were released online.[23] However, the winning code was never implemented[24] due to the extra engineering costs needed to make it work.



In January 2007, Netflix introduced a streaming video service[25] for PC users, making less than 1.5% of its 70,000 titles available for a limited of hours per month, based on the user’s subscription plan. Within the first six months, at least 2,000 titles had been streamed more than 5 million times.[26] By late 2007, Netflix began testing out unlimited streaming, and by January 2008, all restrictions on streaming service had been lifted.[28] In October 2008, streaming services were opened up to Mac users for the first time.[27] By fall 2009, 42% of Netflix’s 11.1 million subscribers were streaming at least 15 minutes of video.[29]

Original Programming

Netflix launched their first original series Lilyhammer[30] in February 2012, a week after its broadcast premiere on the Norwegian television station NRK1. Starring The Sopranos actor Steve Van Zant, the series detailed the life of a member of the mob who is relocated to Norway on witness protection after testifying against his former boss. Netflix made all eight episodes of the series available for streaming at the same time, setting itself apart from network and cable television by allowing viewers to avoid the wait between episodes.

On February 1st, 2013, Netflix released the pilot season of its second in-house production House of Cards[31] (shown below, left), a political drama series starring Kevin Spacey and adapted from a BBC miniseries and novel of the same name. House of Cards received much positive critical reception, culminating in a special achievement Webby Award for its producers in 2013.[32] Between March and April 2013, Netflix unveiled the comedy series Bad Samaritans, the film Shotgun Wedding and the horror series Hemlock Grove (shown below, right), contributing to more than 2.03 million new streaming subscribers in the first quarter of 2013 in the United States alone.[33] As of May 2013, Netflix has five additional original series in progress[34], including the highly anticipated fourth season of cult comedic sitcom Arrested Development.


In September 2003, Hacking Netflix[35] was launched to provide the latest news on new releases, movie reviews and news about Netflix itself. In 2008, the first subreddit[36] dedicated to Netflix was created on Reddit, gaining more than 22,000 subscribers as of May 2013. A second Netflix subreddit, /r/NetflixBestOf[37], was created in April 2010 specifically to solicit recommendations for instantly streamable content. Outside of these communities, many Netflix subscribers have used image macros[38] (shown below, left) on message boards and blogs to express their feelings about the services, most notably on Cheezburger[39], FunnyJunk[40] and Tumblr.[41] Additionally, there are Quickmeme pages for both Scumbag Netflix[42] (shown below, center) and Good Guy Netflix[43] (shown below, right), each discussing the pros and cons of the service.


Bugged Plot Summaries

On May 17th, 2014, Washington-based developer Bob Lannon launched @SummaryBug[44][45], a Netflix-themed novelty Twitter account devoted to spotting and highlighting a variety of grammatical errors or incoherencies found in the synopses of the available titles as a result of a software glitch. In less than a week of its launch, @SummaryBug reached more than 4,000 followers.

This appetizing documentary follows world-renowned chef Ferran Adrià as he plans and perfects a new menu from the long-ago sperm bank donations The Shrek characters parody the music video "Thriller"; B.OB, and pals battle zombie carrots; and Megamind faces the effects of with neo-Nazis. communicating Set in the nation's largest full- service bridal salon, viewers go behind the scenes to see what each bride goes throuah to, find all things evil and alien.

Mo'Nique Boycott

On January 19th, 2018, Academy Award-winning actor and comedian Mo'Nique posted a video on her Instagram [46] account, calling for a boycott of Netflix. Mo'Nique accused the company of gender and racial bias stemming from a pay inequity, claiming that she was offered $500,000 for a comedy special, while Amy Schumer was offered $11 million and Chris Rock and Dave Chappelle were offered $20 million. The post (shown below) received more than 229,000 views and 18,000 likes in five days.


A post shared by Mo'nique (@therealmoworldwide) on

After the post was shared on Twitter,[47] people responded in support of Mo'Nique. Comedian Wanda Sykes tweeted, ".@moworldwide, thank you for speaking out. @netflix offered me less than half of your $500k. I was offended but found another home. #EPIX" The post (shown below, left) received more than 3,100 retweets and 9,400 likes in three days.

Over the next few days, more users came out in support of Mo'Nique, tweeting[48][49] their frustration with Netflix and, in some cases, canceling their accounts (examples below).

Official Wanda Sykes @iamwandasykes @moworldwide, thank you for speaking out. @netflix offered me less than half of your $500k. I was offended but found another home. #EPIX @netflix offering @moworldwide $500,000 while paying Amy Schumer $11 million dollars is an model of what happens to black women all over the US. They pay us less even when we are legendary like Mo'Nique! Netflix is just perpetuating the system of wealth inequality for blacks. Just cancelled my @Netflix subscription.... I joke around but I gotta stand with @moworldwide pay attention to the large picture

Several media outlets covered Mo'Nique's boycott, including TIME,[50] TechCrunch,[51] The Source,[52] and more.

On January 23rd, Twitter[53] published a Moments page about the boycott.

Promotional Video Controversy

On August 17th, 2018, Cord Cutters[54] reported that viewers were observing promotional videos for other series in between episodes of shows that are being binge watched. The advertisements are designed to advertise series that users might also like.

That day, Redditor[55] WhyAllTheTrains posted about the advertisements on the /r/Netflix subreddit. They wrote, "Netflix forced me to watch an unskipable ad for Better Call Saul." The post has since been removed, but before deletion, the thread received more than 4,200 points (95% upvoted) and 670 comments.

Netflix responded to the controversy with the following statement:

At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.

Online, people largely reacted negatively to the advertisements (examples below).

Hey @netflix I really don't need to see the same trailer over and over again between every single episode. In fact I would prefer to just go to the next episode @netflix I appreciate the thought of putting trailers to other Netflix shows in betweer shows but it's really annoying so please don't make it a permanent thing thank u The point of me watching shows on Netflix is so that I can watch ten thousand episodes of shows uninterrupted. These trailers playing in between episodes are really just killing it for me. I hate it.



On September 18th, 2011, Reed Hasting announced via an email to subscribers that the company would be splitting their DVD rental and streaming services into two separate operations. The DVD rental was to be rebranded as Qwikster, named for quick mail delivery. As the news spread, people sought out Qwikster's social media accounts, including a Twitter account belonging to a man named Jason Castillo who had no affiliation with Netflix. Though Castillo's account had been inactive for months, he began tweeting again on September 19th, offering to sell his account.

@Qwikster Jason Castillo Dang @netflix got me the follower but the haven't talked about negotiation or interviews #that'sSoEm bracing hours ago via Twitter for BlackBerrye Retweeted by Jonny Mal24

Within days, a handful of Qwikster spoof Twitter and Tumblr accounts were created, parodying Castillo's original avatar depicting Sesame Street character Elmo smoking weed. On October 10th, Netflix announced that they would be abandoning Qwikster and leaving both services under the Netflix brand. Castillo's Twitter account has not been updated since October 11th, 2011.

Great Netflix Purge

On April 30th, 2013,[7] reported that nearly 1,800 titles including two James Bond titles, fifteen seasons of South Park and a number of classic films would be removed from Netflix's streaming service on May 1st. Slate[8] confirmed the removal, noting it was due to expiring contracts with studios including MGM, Warner Bros. and Universal. Between April 30th and May 1st, news of the lost titles was shared on Mashable[9], Gizmodo[10], Forbes[11] and the Huffington Post.[12] News of the mass removal struck a chord on Twitter, resulting in more than 110,000 mentions of Netflix that day[14], up from an average of 63,000 mentions per day that week. In a statement to The Verge[13], a Netflix representative stated that they would be adding more than 500 recent titles on the same day.


By December 2000, slightly more than two years after the site went live, Netflix had 292,000 customers and was shipping more than 300,000 DVDs a week. In February 2003, the company hit 1 million subscribers[15] who were renting an average of 5.5 movies per month from a library of more than 5.5 million discs.[15] In May 2011, four years after introducing its streaming services, Netflix accounted for 24.71 percent of all internet traffic, with viewers using gaming consoles to stream media downloading more than 2.5 GB from the site per day.[16] As of May 2013, Netflix has more than 30 million global subscribers[17], with more than 10.6 million unique users in the United States per month.[18] has an Alexa[19] ranking of 99 globally and 21 in the US.

Daily Reach (percent) netflix. com Estimated percentage of global internet users who visit Yesterday 7 day 1 month 3month Reach%Change 1.18% 0.919% 0.972% 1.047% +7% +0.2% 습 -8.59% -0.28% 0.5 Feb Mar Apr

Search Interest

External References

[1] Netflix – Home

[2] CrunchBase – Netflix

[3] Wikipedia – Reed Hastings

[4] Funding Universe – Netflix Inc. History

[5] Netflix – Archive from January 17th, 1999

[7] InstantWatcher – Expiring Titles via

[8] Slate – The Great Netflix Purge

[9] Mashable – Netflix Will Lose Almost 2,000 Movies Wednesday

[10] Gizmodo – Here Are the Best Movies on Netflix That Will Disappear Tomorrow

[11] Forbes (via Wayback Machine) – About that 'great Netflix purge'

[12] Huffington Post – Netflix Is Losing Almost 2,000 Movies In May

[13] The Verge – Netflix losing almost 1,800 titles from its streaming library

[14] Topsy – Tweet statistics for Netflix

[15] CNN Money (via Wayback Machine) – How Netflix Is Fixing Hollywood By finding a market for niche titles--and keeping discs in constant circulation--the online DVD rental pioneer is shaking up the movie biz.

[16] PC World – Report: Netflix Is Largest Source of Internet Traffic in North America

[17] Engadget – Netflix added 3 million subscribers worldwide in Q1, will offer a 4-stream $11.99 plan

[18] Quantcast – (registration required)

[19] Alexa –

[20] Wikipedia – Netflix Prize

[21] Hacking Netflix – Netflix Prize Rankings

[22] Moviefone (via Wayback Machine) – Coders Crack the Netflix Cinematch Algorithm

[23] Netflix Prize (via Wayback Machine) – Grand Prize awarded to team BellKor’s Pragmatic Chaos

[24] Techdirt – Why Netflix Never Implemented The Algorithm That Won The Netflix $1 Million Challenge

[25] New York Times – Netflix to Deliver Movies to the PC

[26] PR Newswire (via Wayback Machine) – Netflix Instant Watching Feature Scores 5 Million Viewings in First 6 Months

[27] Hot Hardware – Netflix Streaming Finally Coming to the Mac

[28] Techdirt – Netflix Tries An 'Unlimited' Strategy For Movie Downloads

[29] Gigaom – Netflix Q3: 42 Percent of Subs Streaming, and What’s the Mystery Box?

[30] Wikipedia – Lilyhammer

[31] Wikipedia – House of Cards

[32] NY Daily News – Webby Awards 2013: ‘House of Cards,’ Frank Ocean, Justin Bieber among top winners

[33] Paste (via Wayback Machine) – Netflix CEO: House of Cards Had "Gentle Impact" on Growth

[34] Wikipedia – List of original programs distributed by Netflix

[35] Hacking Netflix – Home

[36] Reddit – /r/Netflix

[37] Reddit – /r/NetflixBestOf

[38] Google Image Search – Search Results for "netflix" and "meme"

[39] Cheezburger – Search results for "netflix"

[40] FunnyJunk – Search results for "netflix"

[41] Tumblr – Posts tagged "netflix"

[42] Quickmeme – Scumbag Netflix

[43] Quickmeme – Good Guy Netflix

[44] Tumblr – Summary Bug

[45] Twitter – @SummaryBug

[46] Instagram – @therealmoworldwide's Oost

[47] Twitter – @iamwandasykes' Tweet

[48] Twitter – @mochawriterandy's Tweet

[49] Twitter – @KAYNELLZ's Tweet

[50] TIME – Mo'Nique and Wanda Sykes Are Taking a Stand Against Netflix Over Alleged Pay Disparity

[51] TechCrunch – Mo’Nique calls for a boycott of Netflix


[53] Twitter – Mo'Nique calls for a boycott of Netflix over gender and race pay gap

[54] Cord Cutters – Updated: Netflix is Testing Ad Between Episodes

[55] Reddit – Netflix forced me to watch an unskipable ad for Better Call Saul

Recent Videos 48 total

Recent Images 431 total

Top Comments


…or maybe they were paid more because they are not literally-whos, unlike you..? Which is still a bias, but not a sociopolitically charged one, at least..?

No, it is Netflix who are obviously Nazi white supremacists, even though Amy Schumer is a woman and Chris Rock is black.


+ Add a Comment

Comments (70)

Display Comments

Add a Comment

Word Up! You must login or signup first!