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This Was My Multiverse Of Madness refers to a catchphrase based on the 2022 Marvel movie Doctor Strange in the Multiverse of Madness that was used to caption various image macros showcasing ironically complex pop culture references specific to each meme creator. It was first used on Twitter in early 2022. Its use is similar to other catchphrases that use Marvel and pop culture references like Infinity War Is The Most Ambitious Crossover Event In History.
On February 9th, 2022, Twitter user shesmywillow was the first to use the catchphrase in a tweet that captioned a poster for the Disney movie The Wizard's Return: Alex vs. Alex based on the show Wizards of Waverly Place and starring Selena Gomez. The tweet was in reference to the Marvel movie Doctor Strange in the Multiverse of Madness, which featured the character Scarlet Witch from Wandavision, who encountered an alternate reality version of herself in the film, similar to Alex in the Disney movie. Despite being the phrase's first use, the tweet received no likes over the course of three months (shown below).
On March 19th, 2022, Twitter user meenastoyboy used the catchphrase in a similar vein by captioning a poster for the Disney movie Cinderella III: A Twist In Time, which also dealt with duplicate characters. Over the course of two months, the tweet received over 60 likes (shown below).
Despite its usage prior to May 2022, the catchphrase wasn't used en masse until after Doctor Strange in the Multiverse of Madness was released in theaters on May 6th, 2022. On May 5th, Twitter user cybrxangel captioned a screenshot from the Scooby Doo movie Scooby-Doo and the Cyber Chase, earning roughly 23,600 likes over the course of six days (shown below, left). About an hour later, Twitter user whyrev also used it, captioning an image of The Suite Life of Zack & Cody, earning roughly 193,200 likes over the course of six days (shown below, right).
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