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Part of a series on Twitter / X. [View Related Entries]


About

Twitter Creator Payouts or Twitter Monetization refers to the ad revenue sharing program launched by Twitter in July 2023. Following several viral tweets from creators and accounts posting about the large amounts of money they purportedly received in mid-July 2023, the monetization program became a subject of viral debates and memes on the site with many asking how they could also make money on the platform.

Origin

On February 1st, 2023, Twitter[1] owner and CEO Elon Musk tweeted that the platform was reviewing options for sharing ad revenue with creators (shown below).

Elon Musk Subscribed You're welcome. Axed them yesterday to focus on enabling writers to add essays as attachments to tweets. @elonmusk Feb 1 Combined with improvements to creator subscriptions (fka superfollow), you will be able to publish directly on Twitter & get paid for it. Beta version launching next week. 361 Elon Musk ✔ ✔ @elonmusk Subscribed 284 7,214 ₁680.6K <-] We're also reviewing ad rev share for ads in a creator's tweet replies - create an interesting thread and get paid for it! 12:41 AM. Feb 1, 2023 732.9K Views

On July 13th, 2023, Twitter[2] news account @TitterDaily reported that Twitter was rolling out its Ad Revenue program within the next 72 hours (tweet shown below, left). Later that day, Twitter[3] officially announced the launch of the program (shown below, right).

T(w)itter Daily News @TitterDaily 23h. BREAKING: Twitter Ad Revenue sharing is going live within the next 72 Hours! Surprise! We're delighted to share a portion of our ads revenue generated from your Tweets' replies with you. We want to make sure you can benefit from your posts as a Creator, and this is yet another step towards that goal. You will receive your share via the Stripe account you used to register for Creator Subscriptions in the next 72 hours. 161 .. Elon Musk @elonmusk 1,189 7,287 12:47 PM Jul 13, 2023 1.9M Views ₁2.9M ... ↑ Revenue payout to content creators will be cumulative from when I first promised to do so in February
Twitter @Twitter Surprise! Today we launched our Creator Ads Revenue Sharing program. We're expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter. We're rolling out the program more broadly later this month and all eligible creators will be able to apply. Go get yourself something nice! More information here on the program here: help.twitter.com/using- twitter/... 3:23 PM Jul 13, 2023 15M Views .

The eligibility requirements for the program include being subscribed to Twitter Blue or being verified on Twitter, having at least 5 million impressions on your posts in each of three last months and passing a human review for monetization standards.[4]

Spread

On July 13th, 2023, multiple high-profile accounts on Twitter reported receiving payouts from Twitter on Stripe, including YouTuber MrBeast ($25,000),[5] controversial influencer Andrew Tate ($20,000)[6] and gimmick account Internet Hall of Fame ($107,000, the highest reported amount).[7]

Congratulations @MrBeast! As your share of our ads revenue in replies, you're receiving $25,801. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! Got it
Andrew Tate @Cobratate Every penny goes to tatepledge.com Congratulations @Cobratate! As your share of our ads revenue in replies, you're receiving $20,379. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 1:38 PM . Jul 13, 2023 · 3.1M Views Got it : B
T(w)itter Daily News @TitterDaily Highest payout so far is 6 figures at over 100k! Processing Ⓡ $107,247.00 Minds Next payout on Jul 27 Twitter Next payout in 1-2 days internet hall of fame 4:22 PM Jul 13, 2023 · 1.6M Views $0.00 > $107,247.00 >

On July 13th, 2023, internet culture journalist Taylor Lorenz published[8] an article titled "Far-right Twitter influencers first on Elon Musk's monetization scheme." Also that day, Lorenz made a tweet in which she accused Musk of "essentially bribing" popular accounts to stay on Twitter. The tweet[9] received over 170 retweets and 1,400 likes in one day. Later that day, Twitter[10] user @alx quote tweeted Lorenz's tweet, mentioning that Musk teased the program in February. The quote tweet (shown below) gained over 1,100 retweets and 12,500 likes in one day.

ALX @alx Taylor Lorenz is falsely accusing Elon Musk of "bribing" creators. He announced this multiple times in February Musk resorting to essentially bribing big accts to stay on Twitter Brian Krassenstein @krass....1h Twitter just paid me almost $25,000. Congratulations 3:45 PM Jul 13, 2023 1M Views Elon Musk @elonmusk We're also reviewing ad rev share for ads in a creator's tweet replies - create an interesting thread and get paid for it! 12:41 AM 2/1/23 from Earth 551K Views 017 Datuents of Quinton Elon Musk @elonmusk Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads 11:21 AM 2/3/23 from Earth 57.7M Views

The rollout of the program was quickly followed by memes about it. For example, on July 13th and 14th, 2023, Twitter user @SaeedDiCaprio made two tweets in which he pretended to receive large payments from Twitter. The tweets[11][12] gained over 370 retweets and 40,100 likes and 3,400 retweets and 41,000 likes, respectively, in less than 24 hours (shown below, left and right).

Hurt CoPain @Saeed DiCaprio just got my twitter payout omg Processing Ⓡ $107,247.00 Minds Next payout on Jul 27 Twitter Next payout in 1-2 days 5:42 PM Jul 13, 2023 1.7M Views $0.00 > $107,247.00 >
Hurt CoPain @SaeedDiCaprio just got my twitter payout in the bank Stripe SYou received a payment of $1,511,519.12 from Twitter SEVEN JSEVEN Friday, July 14 9:02 1:25 now Seven (feat. Latto) (Explicit Ver.) -·||||| Jung Kook, Latto II 9:05 AM Jul 14, 2023 1M Views -1:39

Various Examples

Whole Mars Catalog @Whole MarsBlog Processing i $6,206.00 USD Skip Scooters Next payout in 1-2 days Twitter Next payout in 1-2 days 4:48 PM Jul 13, 2023 483.1K Views $0.00 > $6,206.00 > ...
mag Shibetoshi Nakamoto @BillyM2k i like twitter Congratulations @BillyM2k! As your share of our ads revenue in replies, you're receiving $37,050. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 2:54 PM - Jul 13, 2023 2.5M Views Got it
Kurt Phillips @ARCCollective So Elon seems to be paying the worst people on Twitter for their poison. Cool. S FRENTE Elon Musk 27.6K Likes Replies Subs Highlights Media Likes End Wokeness @EndWokeness 30m Wow. Elon Musk wasn't kidding. Content monetization is real. Zach Follow Congratulations @EndWokeness! As your share of our ads revenue in replies, you're receiving $10,419. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 3:56 PM. Jul 13, 2023.941.2K Views S Replies Subs Highlights Media Likes Tim Pool HOLY F--- ... @Timcast-2h @elonmusk thank you, wow Congratulations @Timcast! As your share of our ads revenue in replies, you're receiving $5,823. Your portion will be deposited into your

Search Interest

Unavailable.

External References

[1] Twitter – @elonmusk

[2] Twitter – @TitterDaily

[3] Twitter – @Twitter

[4] Twitter – Creator Ads Revenue Sharing

[5] Twitter – @TitterDaily

[6] Twitter – @TitterDaily

[7] Twitter – @Cobratate

[8] Washington Post – Far-right Twitter influencers first on Elon Musk’s monetization scheme

[9] Twitter – @TaylorLorenz

[10] Twitter – @alx

[11] Twitter – @SaeedDiCaprio

[12] Twitter – @SaeedDiCaprio



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Twitter Creator Payouts

Part of a series on Twitter / X. [View Related Entries]

Updated Jul 14, 2023 at 06:35PM EDT by Zach.

Added Jul 14, 2023 at 09:27AM EDT by Philipp.

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About

Twitter Creator Payouts or Twitter Monetization refers to the ad revenue sharing program launched by Twitter in July 2023. Following several viral tweets from creators and accounts posting about the large amounts of money they purportedly received in mid-July 2023, the monetization program became a subject of viral debates and memes on the site with many asking how they could also make money on the platform.

Origin

On February 1st, 2023, Twitter[1] owner and CEO Elon Musk tweeted that the platform was reviewing options for sharing ad revenue with creators (shown below).


Elon Musk Subscribed You're welcome. Axed them yesterday to focus on enabling writers to add essays as attachments to tweets. @elonmusk Feb 1 Combined with improvements to creator subscriptions (fka superfollow), you will be able to publish directly on Twitter & get paid for it. Beta version launching next week. 361 Elon Musk ✔ ✔ @elonmusk Subscribed 284 7,214 ₁680.6K <-] We're also reviewing ad rev share for ads in a creator's tweet replies - create an interesting thread and get paid for it! 12:41 AM. Feb 1, 2023 732.9K Views

On July 13th, 2023, Twitter[2] news account @TitterDaily reported that Twitter was rolling out its Ad Revenue program within the next 72 hours (tweet shown below, left). Later that day, Twitter[3] officially announced the launch of the program (shown below, right).


T(w)itter Daily News @TitterDaily 23h. BREAKING: Twitter Ad Revenue sharing is going live within the next 72 Hours! Surprise! We're delighted to share a portion of our ads revenue generated from your Tweets' replies with you. We want to make sure you can benefit from your posts as a Creator, and this is yet another step towards that goal. You will receive your share via the Stripe account you used to register for Creator Subscriptions in the next 72 hours. 161 .. Elon Musk @elonmusk 1,189 7,287 12:47 PM Jul 13, 2023 1.9M Views ₁2.9M ... ↑ Revenue payout to content creators will be cumulative from when I first promised to do so in February Twitter @Twitter Surprise! Today we launched our Creator Ads Revenue Sharing program. We're expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter. We're rolling out the program more broadly later this month and all eligible creators will be able to apply. Go get yourself something nice! More information here on the program here: help.twitter.com/using- twitter/... 3:23 PM Jul 13, 2023 15M Views .

The eligibility requirements for the program include being subscribed to Twitter Blue or being verified on Twitter, having at least 5 million impressions on your posts in each of three last months and passing a human review for monetization standards.[4]

Spread

On July 13th, 2023, multiple high-profile accounts on Twitter reported receiving payouts from Twitter on Stripe, including YouTuber MrBeast ($25,000),[5] controversial influencer Andrew Tate ($20,000)[6] and gimmick account Internet Hall of Fame ($107,000, the highest reported amount).[7]


Congratulations @MrBeast! As your share of our ads revenue in replies, you're receiving $25,801. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! Got it Andrew Tate @Cobratate Every penny goes to tatepledge.com Congratulations @Cobratate! As your share of our ads revenue in replies, you're receiving $20,379. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 1:38 PM . Jul 13, 2023 · 3.1M Views Got it : B T(w)itter Daily News @TitterDaily Highest payout so far is 6 figures at over 100k! Processing Ⓡ $107,247.00 Minds Next payout on Jul 27 Twitter Next payout in 1-2 days internet hall of fame 4:22 PM Jul 13, 2023 · 1.6M Views $0.00 > $107,247.00 >

On July 13th, 2023, internet culture journalist Taylor Lorenz published[8] an article titled "Far-right Twitter influencers first on Elon Musk's monetization scheme." Also that day, Lorenz made a tweet in which she accused Musk of "essentially bribing" popular accounts to stay on Twitter. The tweet[9] received over 170 retweets and 1,400 likes in one day. Later that day, Twitter[10] user @alx quote tweeted Lorenz's tweet, mentioning that Musk teased the program in February. The quote tweet (shown below) gained over 1,100 retweets and 12,500 likes in one day.


ALX @alx Taylor Lorenz is falsely accusing Elon Musk of "bribing" creators. He announced this multiple times in February Musk resorting to essentially bribing big accts to stay on Twitter Brian Krassenstein @krass....1h Twitter just paid me almost $25,000. Congratulations 3:45 PM Jul 13, 2023 1M Views Elon Musk @elonmusk We're also reviewing ad rev share for ads in a creator's tweet replies - create an interesting thread and get paid for it! 12:41 AM 2/1/23 from Earth 551K Views 017 Datuents of Quinton Elon Musk @elonmusk Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads 11:21 AM 2/3/23 from Earth 57.7M Views

The rollout of the program was quickly followed by memes about it. For example, on July 13th and 14th, 2023, Twitter user @SaeedDiCaprio made two tweets in which he pretended to receive large payments from Twitter. The tweets[11][12] gained over 370 retweets and 40,100 likes and 3,400 retweets and 41,000 likes, respectively, in less than 24 hours (shown below, left and right).


Hurt CoPain @Saeed DiCaprio just got my twitter payout omg Processing Ⓡ $107,247.00 Minds Next payout on Jul 27 Twitter Next payout in 1-2 days 5:42 PM Jul 13, 2023 1.7M Views $0.00 > $107,247.00 > Hurt CoPain @SaeedDiCaprio just got my twitter payout in the bank Stripe SYou received a payment of $1,511,519.12 from Twitter SEVEN JSEVEN Friday, July 14 9:02 1:25 now Seven (feat. Latto) (Explicit Ver.) -·||||| Jung Kook, Latto II 9:05 AM Jul 14, 2023 1M Views -1:39

Various Examples


Whole Mars Catalog @Whole MarsBlog Processing i $6,206.00 USD Skip Scooters Next payout in 1-2 days Twitter Next payout in 1-2 days 4:48 PM Jul 13, 2023 483.1K Views $0.00 > $6,206.00 > ... mag Shibetoshi Nakamoto @BillyM2k i like twitter Congratulations @BillyM2k! As your share of our ads revenue in replies, you're receiving $37,050. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 2:54 PM - Jul 13, 2023 2.5M Views Got it Kurt Phillips @ARCCollective So Elon seems to be paying the worst people on Twitter for their poison. Cool. S FRENTE Elon Musk 27.6K Likes Replies Subs Highlights Media Likes End Wokeness @EndWokeness 30m Wow. Elon Musk wasn't kidding. Content monetization is real. Zach Follow Congratulations @EndWokeness! As your share of our ads revenue in replies, you're receiving $10,419. Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter! 3:56 PM. Jul 13, 2023.941.2K Views S Replies Subs Highlights Media Likes Tim Pool HOLY F--- ... @Timcast-2h @elonmusk thank you, wow Congratulations @Timcast! As your share of our ads revenue in replies, you're receiving $5,823. Your portion will be deposited into your

Search Interest

Unavailable.

External References

[1] Twitter – @elonmusk

[2] Twitter – @TitterDaily

[3] Twitter – @Twitter

[4] Twitter – Creator Ads Revenue Sharing

[5] Twitter – @TitterDaily

[6] Twitter – @TitterDaily

[7] Twitter – @Cobratate

[8] Washington Post – Far-right Twitter influencers first on Elon Musk’s monetization scheme

[9] Twitter – @TaylorLorenz

[10] Twitter – @alx

[11] Twitter – @SaeedDiCaprio

[12] Twitter – @SaeedDiCaprio

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