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That's Loot Lake is a copypasta commonly used as a sarcastic reply to images of houses on an island in the middle of a lake. The phrase is a reference to a location in Fortnite called Loot Lake which features a house on an island.
Fortnite was released on July 25th, 2017. In the game, one of the locations is called Loot Lake. It features a house on an island and has become one of the game's more memorable locations.
Several months after the game's release, pictures of actual islands with houses on them were compared to Loot Lake online. One of the first posts to make the comparison appeared on Reddit on November 9th, 2017 in the /r/fortnitebr subreddit, showing a lake in Slovenia and gaining over 330 upvotes.
The joke slowly became more common, particularly on Twitter. On November 14th, 2017, Twitter user @YungZucc tweeted the phrase about a picture of Alcatraz (show below). On June 9th, 2018, Twitter user @Overholtz21 asked if a picture of Northern Washington was Loot Lake (shown below, right).
On Twitter, the phrase began becoming a popular meme following a tweet by @TrashQuavo showing an island in Croatia. On March 1st, Twitter user @Trashvis quote-tweeted the tweet saying "bro that's Loot Lake." The tweet gained over 20,000 retweets and 77,000 likes and was copied by several meme accounts.
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