Bro! Not Cool

Bro! Not Cool

Part of a series on "The Best Men Can Be" Gillette PSA. [View Related Entries]

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Bro! Not Cool refers to a scene from the Gillette's "The Best Men Can Be" advertisement in which one man stops another from approaching a female passer-by. Starting January 2019, a two-panel screen capture of the scene has been used as a template for object-labeling memes.


On January 14th, 2019, the Gillette YouTube channel[1] uploaded a short film titled "We Believe: The Best Men Can Be". In one scene of the video, a man tries to approach a female passer-by only to be immediately stopped by another man.

Bro! Not cool, not cool.


On January 25th, Redditor[2][3] jillianbrodsky posted a two-panel meme and a template based on the scene to /r/MemeEconomy subreddit. The post gained over 33,900 upvotes in three days.

template for the bro not cool gillette meme bro not cool meme about depression holding you back from having hobbies

In the following days, versions of the meme were posted across numerous subreddits, including /r/dankmemes[4], /r/memes[5], /r/bonehurtingjuice[6] and /r/prequelmemes[7], and on Instagram[8].

Earth's Surtace UV rays Ozone laye Me n File E Shut down Restart Settin Power Me Working on updates 20% complete Don't turn off your computer weeb 20 waift @humanity.gone26 Thats a drawing shes not real

On February 2nd, 2019, YouTuber[9] PewDiePie reviewed several examples of the meme in an episode of Meme Review.

Various Examples

The human race The need to reproduce.. Fortnite ANAKIN A Happy life with Tragedy of, Darth Plagueis The ise
Suicide Me your dog wouldn't know why you left 3 YEAR OLDS TURNING4 ANTI-VACCINE MOMS Ouch, that woman just punched me in the stomach! l just saw what happenedt is your tummy ok?

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