![Bro! Not Cool Bro! Not Cool](https://i.kym-cdn.com/entries/icons/mobile/000/028/434/We_Believe__The_Best_Men_Can_Be___Gillette_(Short_Film)_1-4_screenshot.jpg)
Bro! Not Cool
Part of a series on "The Best Men Can Be" Gillette PSA. [View Related Entries]
About
Bro! Not Cool refers to a scene from the Gillette's "The Best Men Can Be" advertisement in which one man stops another from approaching a female passer-by. Starting January 2019, a two-panel screen capture of the scene has been used as a template for object-labeling memes.
Origin
On January 14th, 2019, the Gillette YouTube channel[1] uploaded a short film titled "We Believe: The Best Men Can Be". In one scene of the video, a man tries to approach a female passer-by only to be immediately stopped by another man.
Bro! Not cool, not cool.
Spread
On January 25th, Redditor[2][3] jillianbrodsky posted a two-panel meme and a template based on the scene to /r/MemeEconomy subreddit. The post gained over 33,900 upvotes in three days.
![template for the bro not cool gillette meme template for the bro not cool gillette meme](https://i.kym-cdn.com/photos/images/newsfeed/001/454/482/a08.jpg)
![bro not cool meme about depression holding you back from having hobbies bro not cool meme about depression holding you back from having hobbies](https://i.kym-cdn.com/photos/images/newsfeed/001/454/483/ddc.jpg)
In the following days, versions of the meme were posted across numerous subreddits, including /r/dankmemes[4], /r/memes[5], /r/bonehurtingjuice[6] and /r/prequelmemes[7], and on Instagram[8].
![Dumbest meme Earth's Surtace UV rays Ozone laye](https://i.kym-cdn.com/photos/images/newsfeed/001/456/861/0fc.jpg)
![Like man Me n File E Shut down Restart Settin Power Me Working on updates 20% complete Don't turn off your computer](https://i.kym-cdn.com/photos/images/newsfeed/001/454/489/cfa.jpg)
![2D Waifu weeb 20 waift @humanity.gone26 Thats a drawing shes not real](https://i.kym-cdn.com/photos/images/newsfeed/001/454/495/de0.jpg)
On February 2nd, 2019, YouTuber[9] PewDiePie reviewed several examples of the meme in an episode of Meme Review.
Various Examples
![Versatile format. Invest! The human race The need to reproduce.. Fortnite](https://i.kym-cdn.com/photos/images/newsfeed/001/456/866/1c9.png)
![Use my knowledge I beg you ANAKIN A Happy life with Tragedy of, Darth Plagueis The ise](https://i.kym-cdn.com/photos/images/newsfeed/001/456/869/3da.jpg)
![What have I made](https://i.kym-cdn.com/photos/images/newsfeed/001/455/543/aeb.png)
![He will just forever be waiting for you to come back and pat him Suicide Me your dog wouldn't know why you left](https://i.kym-cdn.com/photos/images/newsfeed/001/455/544/9d1.jpg)
![Anti-vax moms 3 YEAR OLDS TURNING4 ANTI-VACCINE MOMS](https://i.kym-cdn.com/photos/images/newsfeed/001/456/864/c31.jpg)
![What Vox and Gillette refuse to show us Ouch, that woman just punched me in the stomach! l just saw what happenedt is your tummy ok?](https://i.kym-cdn.com/photos/images/newsfeed/001/456/862/ea6.jpg)
Search Interest
External References
[1] YouTube – We Believe: The Best Men Can Be | Gillette
[2] Reddit – self-deprecating memes are always a good investment!!!
[3] Reddit – jillianbrodsky's Comment
[4] Reddit – He will just forever be waiting for you to come back and pat him
[6] Reddit – Oof, my tummy!
[7] Reddit – Use my knowledge I beg you
[8] Instagram- humanity.gone24's Post
[9] YouTube – The ONLY one who can DEFEAT SHAGGY!
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