About

You Know What Else Is Massive?, or simply Ninja's "Massive," refers to memes making use of clips of Twitch streamer Ninja saying "massive" during his streams, first in reference to the Imagine If Ninja Got a Low Taper Fade meme, which he once said was "still massive," and, later, as the meme became more popularized in the streamer's community, to make various meta jokes. The memes utilize GIFs and clips of the streamer and are used to imply that something is of high importance, virality or size, as well as to simply reference the meme whenever the word "massive" is used by someone online. A GIF of Ninja looking at the camera, biting his lip and smiling slyly, gained particular popularity as a part of the meme.

Origin

The meta format stems from the Low Taper Fade Meme Is Still Massive meme, also known as Ninja Dragging the Low Taper Fade meme, which had streamer Tyler "Ninja" Blevins referencing the Imagine If Ninja Got a Low Taper Fade meme in late January 2024, weeks after it first went viral (original video^[1] shown below).

Low taper fade. You know what’s crazy? Is that that low taper fade meme is like— Dude, it is still massive. Massive. I mean I’ve seen new ones that I’ve never seen before that have like millions of likes and views still that are like popping off all over the place.

After the video was reposted^[2] online in late April 2024 with the caption, "Ninja still dragging the low taper fade meme in May," it spawned memes imagining older and alternate versions of Ninja dragging the meme in the future or in alternate realities.

On November 11th, 2024, during a Twitch^[3] livestream, Ninja was talking about the size of Fortnite's map, saying that it's massive and then repeating it. Ninja then proceeded to make a reference to the Low Taper Fade meme, saying, "And you know what else is massive?" and smiling at the camera (clip shown below).

The map is too massive, dude. It's massive. And you know what else is massive? The Lions' chances of winning the Superbowl, come on, guys!

Spread

On November 14th, 2024, TikTok^[4] user @quix.aep posted a Low Taper Fade edit based on the clip (shown below). The upload garnered over 5.7 million views and 872,000 likes in two months.

On November 15th, 2024, during another livestream, Ninja was asked for a haircut recommendation by a viewer, replying that he had one, proceeding to bite his lip and smile slyly at the camera. November 15th, TikTok^[5] user @owongenong posted the clip, with the video garnering over 5.7 million views and 876,000 likes in two months (shown below).

In the following months, these and other clips of Ninja were used online, first to reference the Low Taper Fade Is Still Massive meme, and, as the trend mutated further, to indicate that something is popular or of large size, and for meta jokes.

For example, on November 26th, 2024, TikTok^[6] user @myhonestreaction4455 posted a meme about dementia that gained over 1.8 million views and 372,000 likes in one month (shown below).

Notably, the clips were used as a part of the Unexpected Edits trend. For example, on November 25th, 2024, TikTok^[7] user @kmooi.ae shared a bait-and-switch clip based on the meme that accumulated over 8.5 million views and 1.1 million likes in one month (shown below).

Following the initial popularity on TikTok, the format saw further spread to X, Instagram and other platforms in December 2024 and January 2025.

Various Examples

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Search Interest

External References