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Meta's AI "Vibes" Feed refers to a short-form video feed on the Meta AI app, launched on September 25th, 2025. The "Vibes" feed differs from platforms such as TikTok and Instagram Reels in how all the content in the feed will be AI-generated as opposed to user-uploaded. Meta announced that users would be able to generate AI video content from text prompts or remix existing clips using AI technology to post on Vibes. The news was announced in the form of an official newsletter on Meta's site, as well as on Twitter / X by Alexandr Wang, "Chief AI Officer" at Meta, where it gathered significant backlash from internet users deriding Meta for fueling what they perceived as "AI slop" content.

Origin

On September 25th, 2025, Meta^[1] announced the launch of "Vibes," a short video feed exclusively for AI-generated content. The newsletter read, "Today, we’re rolling out the next iteration of the Meta AI app, including an early preview of Vibes, a new feed in the Meta AI app and on meta.ai, where you can create and share short-form, AI-generated videos."

Also on September 25th, Meta's Chief AI Officer Alexandr Wang posted a video introducing the "Vibes" feed on Twitter / X,^[2] writing, "Excited to share Vibes — a new feed in the Meta AI app for short-form, AI-generated videos." The post gathered over 4 million views and 2,000 likes in a day.

Excited to share Vibes -- a new feed in the Meta AI app for short-form, AI-generated videos. pic.twitter.com/iVMa86Li7s

— Alexandr Wang (@alexandr_wang) September 25, 2025

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Several internet users reacted to Alexandr Wang's "Vibes" announcement on September 25th, 2025, including X^[3] user @seconds_0, who wrote, "We at Meta are delighted to announce we've created The Infinite Slop Machine That Destroys Children from the hit book Don't Create The Infinite Slop Machine That Destroys Children." The post gathered over 10,000 likes in a day.

That same day, X^[4] user @packyM tweeted, "Guys it is very important that you resist Vibes. Disable your parents’ phones if they tell you they’re using Vibes. Make fun of your friends relentlessly until they stop using Vibes. Fire employees caught watching Vibes. We’re better than this. Cmon." The post gathered over 5,000 likes in a day.

Also on September 25th, 2025, X^[5] user @gbrl_dick reacted to the launch of the Vibes feed, describing it as a "predator drone aimed at the minds of men and women aged 55-65." The post gathered over 4,000 likes in a day.

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