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amiibo are near-field communication (NFC) figurines created by Nintendo, which can communicate with the Nintendo 3DS and Wii U gaming consoles in conjunction with various video games, including Super Smash Bros. for 3DS and Wii U. Since their unveiling at the 2014 E3, the toys have gained a substantial following online.
During Nintendo's E3 press event held on June 10th, 2014, amiibo were unveiled as a line of figurines capable of using NFC to interact with and unlock content in specific games, including Super Smash Bros. for 3DS and Wii U, Hyrule Warriors and Mario Kart 8.
On November 21st, 2014, the first wave of amiibo were released, consisting of twelve Super Smash Bros. figurines, followed by six additional models the following month. In February 2015, deceased Nintendo CEO Satoru Iwata revealed that the company planned to released a series of amiibo NFC trading cards. In March, a Super Mario series of amiibo were released.
The same day amiibo were revealed on June 11th, 2014, the subreddit /r/amiibo was created as a discussion place for the figurines.  On the following day, the amiibo Wiki was created, which garnered more than 150 pages over the next year.
On October 26th, 2014, the gaming news site Kotaku published an article about fan disappointment with the quality of the figurines compared to earlier prototypes. Figures for the characters Marth and Link received the most notable backlash for appearing significantly poorer in quality on release than people were led to believe from pre-release photographs (shown below).
Soon after the first wave of amiibo were released, several customers reported receiving defective amiibo toys. On November 22nd, 2014, Redditor Adamantium126 shared an image of a Samus Aran amiibo with two arm cannons on the /r/gaming subreddit. The figure was subsequently auctioned on eBay for $2,500. In December 2014, a legless Princess Peach amiibo was auctioned on eBay for $25,100.
After the first wave of amiibo were released, many hobbyists began to customize their figures and shared photographs of the results online. In 2014, the website Custom Amiibo was created for photographs of the creations, along with an accompanying Tumblr page.
Rosalina Amiibo Controversy
On December 21st, 2014, YouTuber mariotehplumber uploaded a video entitled "How to make money off Nintendo Super Smash Bros. Amiibo 100+ Rosalina Preordered", in which he claimed to have pre-ordered over one-hundred amiibo of the character Princess Rosalina, citing his hatred of the Super Mario playable character as the reasoning behind his actions. On January 9th, 2015, video game news site Destructoid published an article about the video, which was subsequently reported by the news sites Arcade Sushi and Examiner.com. YouTuber mariotehplumber later confessed it was a hoax, but later recanted and claimed he did actually pre-order the Rosalina amiibo.
On April 6th, 2015, an image of a "possibly fake" web chat with an Amazon customer service representative named Esteban was posted to the /r/amiibo subreddit (shown below). In the chat log, Esteban tells the customer that preorders for amiibo would go live on April 9th at noon PST. The screenshot was widely reposted, with additional screenshots featuring purported chats with other Amazon reps. On April 9th, the official Amazon Video Games Twitter account posted a photograph of a chicken statue with the caption "Meet Esteban" (shown below).
 Nintendo – amiibo by Nintendo
 Reddit – I got a factory defect Samus Amiibo today. Thought this should be here.
 eBay – Nintendo Factory Sealed Defect Samus Amiibo (Dual Cannons) RARE
 eBay – Nintendo Factory Sealed Defect Peach Amiibo
 GameSpot – Legless Peach Amiibo Sells for $25,000
 Kotaku – Defective Samus Amiibo? More Like Perfected Samus Amiibo
 Custom Amiibo – Custom Amiibo
 tumblr – Custom Amiibo
 Kotaku – Nintendo Fans aren't Happy with the Downgrade in Amiibo Quality
 YouTube – How to make money off Nintendo Super Smash Bros. Amiibo 100+ Rosalina Preordered
 Destructoid – Man hate-buys Rosalina & Luma amiibo in bulk so fans can't have them
 Arcade Sushi – Shopper Buys Hundreds of Rosalina Amiibo Figures so Fans Can’t Have Them
 Examiner.com – Man buys over 100 Rosalina amiibo figures just so fans cannot
 Kotaku – New Wave of Amiibo Coming Soon
 YouTube – Thank you everyone
 YouTube – Stop the Rosalina harassment
 Twitter – @Amazongames
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